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All ADM Blog Posts Tagged 'Is' (5)

Edmunds Second Annual Hackamotive Event Is Next Week



Have you heard about Hackomotive?
It's Edmunds.com's exciting annual competition that invites start-ups, entrepreneurs, and online/mobile developers to build a better way to improve the car shopping experience. Last year's inaugural Hackomotive was a resounding success,…
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Added by Ralph Paglia on February 18, 2014 at 10:20am — 3 Comments

TrueCar: Is It Time For Car Dealers To Reevaluate?

Is It Time To Reevaluate Your Opinion About TrueCar?

 

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…

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Added by Ralph Paglia on August 6, 2012 at 1:30am — 48 Comments

What Is Google's "Zero Moment Of Truth"?

What Is Google's "Zero Moment Of Truth"?

 

  • A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

 

  • AN…
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Added by Ralph Paglia on October 21, 2011 at 12:30pm — 2 Comments

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

George Schlossnagle is president and chief executive officer of Message Systems and a recognized expert on messaging and the PHP language. He’s published numerous technical…

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Added by Ralph Paglia on April 5, 2011 at 7:30pm — 6 Comments

Where Is the Next Generation of Automotive Sales Professionals?

Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.



By Mark Rikess

Published in Ward's Dealer Business, Feb 1, 2008




The typical North American salesperson adds little or no value to the customer… Continue

Added by Ralph Paglia on March 3, 2008 at 6:47am — No Comments

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