Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Written By: Garry House
Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.
Most every dealership manager…Continue
Added by Garry House on July 1, 2013 at 5:30am — No Comments
Written by: Leo Hart
NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?
As a result of the discussions, a few crises became apparent. One wakeup…Continue
Added by Garry House on May 1, 2013 at 8:50am — No Comments
Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…Continue
Added by Garry House on March 14, 2013 at 2:44pm — No Comments
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to…Continue
Added by Garry House on March 6, 2013 at 11:00am — No Comments