Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Inventory' (25)

Why Driving Shoppers to VDPs Makes the Most Sense

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're…

Continue

Added by Tyson Madliger on June 17, 2014 at 1:56am — 3 Comments

Have your front-end profits reached “Terminal Velocity”?

 

Top performing dealers have discovered the secret sauce that maximizes profit and turn

By Keith Platt—Market Performance, Dealertrack Technologies

   Deciding between higher front end profits or faster turn times is the age old best practice debate in the used car business. On one hand, some say “focusing too heavily on front end gross slows turn times and minimizes volume”. While others say “focusing too heavily on turn…

Continue

Added by Keith Platt on May 13, 2014 at 12:01pm — No Comments

An Oasis of Toyotas - A Bird's Eye View

A bird's eye view of Findlay Toyota Las Vegas, with the whole color line-up out on display.

Added by Matthew Rogers on March 23, 2014 at 9:55am — 1 Comment

The Continued Shift Towards VDP Marketing

For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic…

Continue

Added by Tyson Madliger on March 19, 2014 at 9:06pm — 7 Comments

vAuto Expands Into New-Car Inventory Management & Pricing Space with Conquest

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.

Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.

“Conquest…

Continue

Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments

From the NCM Institute: The Used Vehicle Age Management Process Written By: Garry House

Written By: Garry House

Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.

Most every dealership manager…

Continue

Added by Garry House on July 1, 2013 at 5:30am — No Comments

Post Inventory the Right Way to Facebook

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…

Continue

Added by J.D. Rucker on May 22, 2013 at 6:00am — 13 Comments

From the NCM Institute: Seven Tips for Better Dealership Parts Management and Profitability Written By: Leo Hart

Written by: Leo Hart

NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?

As a result of the discussions, a few crises became apparent. One wakeup…

Continue

Added by Garry House on May 1, 2013 at 8:50am — No Comments

From the NCM Institute: Debunking “Retail Recon”: Why Your Used Cars Aren’t Competitive Written By: Wayne George

Today's blog post is by Wayne George, an NCM Executive Conference Moderator for several NCM 20 Groups. Prior to joining NCM, Wayne spent 29 years in the retail automotive world. He was also a charter member of the NCM General Managers Top Twenty Group for seven years.

  

Your…

Continue

Added by Garry House on March 21, 2013 at 7:00am — 6 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

Continue

Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…

Continue

Added by Garry House on March 6, 2013 at 11:00am — No Comments

Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.

It was…

Continue

Added by J.D. Rucker on December 16, 2012 at 1:00am — 10 Comments

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

Continue

Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

Continue

Added by James Schaefer on May 17, 2012 at 6:41am — No Comments

Edmunds.com Launches Used Car Inventory Marketing for Car Dealers

Edmunds.com Launches Inventory Search Tool for Used Car Shoppers and Dealers Nationwide



SANTA MONICA, Calif. —…

Continue

Added by Ralph Paglia on September 8, 2011 at 5:00pm — 1 Comment

Maximizing Online Inventory Exposure





Michael Tyman of Professional Success, Inc.: If you are only counting the leads, you are not seeing all of the value.



Any e-commerce expert can tell you that ranking highly on major search engines, such as Google, Yahoo, and Bing, is the keystone of a thriving digital presence. While it is a huge challenge to optimize your site to outrank your opponents in the…

Continue

Added by Richelle Farley on August 5, 2011 at 3:55pm — No Comments

Firstlook MAX

Firstlook MAX looks like it has some great technology to really build some great comments, and then to push all of your inventory to the internet.  I am looking for some comments on how people are liking this tool, thanks  Greg

Added by Greg Mills on February 13, 2011 at 8:21pm — No Comments

CAR-Research XRM adds Inventory Management System to CRM; Helps Auto Dealers Manage Online Inventory

CAR-Research XRM adds Inventory Management System to CRM;

Helps Auto Dealers Manage Online Inventory

 

Houston, Texas, January 26, 2011CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a major enhancement to its CRM system with the addition of a new Inventory Management System. It is built right into the…

Continue

Added by sara callahan on January 26, 2011 at 10:55am — No Comments

AULtec, Inc and AutoUpLink USA Announce Strategic Partnership with DealerFire.com

FOR IMMEDIATE RELEASE



Media Contact:

Eric Hoopman – Founder

DealerFire.com

Phone: 877-828-9719

ehoopman@dealerfire.com

www.dealerfire.com

Industry Spotlight: AULtec, Inc and AutoUpLink USA Announce Strategic Partnership with DealerFire.com



Oshkosh, WI —…

Continue

Added by Matthew Cole on October 5, 2010 at 2:28pm — No Comments

Can you retain Service Customers w/ Social Media? Could you with a FB application that alerted them when service is due?

REAL Customer Messaging Power through a Facebook Connect integrated Dealership Website & Cutting Edge Facebook Application



  • Would you find it useful to know exactly when someone is due for an oil change?

  • Would you find it useful to know exactly what kind of cars a specific person is browsing in you inventory?…

Continue

Added by Katie Urbain on July 16, 2010 at 1:00pm — 2 Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service