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Tom Gorham's Blog Posts Tagged 'Internet' (10)

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads decline?…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 30 Comments

From the Trenches - Dealers - Don't Misrepresent Your Job Listings

 

Don't ask for a manager when you want an Internet salesperson or BDC person.…

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Added by Tom Gorham on June 17, 2013 at 10:10pm — 2 Comments

From the Trenches... Coming Soon... Always On

Is it good, or is it bad?

 

I've been saying for some time that wearable computers will revolutionize marketing. Consider walking down the street and every…

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Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments

From the Trenches - Winds of Change

 

"The future's in the air, I can feel it everywhere,

 Blowing with the wind of change"

 

We tend to think of change in the automotive business in isolated terms. Some say the Internet has destroyed the automotive business. Now they bemoan Social…

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Added by Tom Gorham on January 6, 2013 at 1:30pm — 2 Comments

From the Trenches - Should I Speak at AutoCon2012?

 

I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference.  So when I received a request to submit a Speaker's submission, I was humbled and honored at the same time.  My first thought was, "What would I talk…

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Added by Tom Gorham on June 22, 2012 at 8:30pm — 8 Comments

From the Trenches - Why am I Here?

 

Just thought I would give you an update on my LinkedIn profile because it really defines me.  I began writing on ADM, not to become a superstar.  I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are superstars.

"18 years…

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Added by Tom Gorham on June 12, 2012 at 6:00pm — 11 Comments

From the Trenches - 2012 Put your money where your mouth is

 

2012 – the year that makes or breaks you!  This is the year of natural selection… survival of the fittest.

 

All of us have a pretty basic question to ask ourselves.  Do we invest in the past… or the future?  Is our loyalty to what was… or to what will be?

 

2011 was to be the year of digital, and in many…

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Added by Tom Gorham on January 8, 2012 at 12:30pm — 31 Comments

From the Trenches - Don't squander even one more day

 

The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past.   Robertson Davies,

 

In mid 2000, my General Manager told me, “I don’t like you.  I don’t like the Internet.  It’s a waste of time.  You should be taking “Ups” not photographs of cars.   I want to see you on the floor, not in front of a…

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Added by Tom Gorham on December 11, 2011 at 1:30pm — 2 Comments

All truth passes through 3 stages

One thing I have learned in the automotive Internet world over the past 13 years:

All truth passes through 3 stages.

  • First, it is ridiculed.
  • Second, it is violently opposed.
  • Third, it is accepted as being self-evident.

( A quote by Arthur Schopenhauer)

 

When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the…

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Added by Tom Gorham on August 26, 2011 at 8:42pm — 5 Comments

From the Trenches - Social Media - Evolution or Revolution?

Back in the mid-90s, I joined in on what we called the wild, wild web. And it was wild. There were no rules, no major search engines, and most of all, no experts to tell us how to do things. We were free to experiment… and we did. It was a time when one creative soul could fashion an Internet strategy and create an Internet department. And all that time, there were those who…

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Added by Tom Gorham on June 29, 2011 at 7:00pm — 4 Comments

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