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All ADM Blog Posts Tagged 'Internet' (178)

Survey Still Open! Don't Miss Your Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey.

Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…

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Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments

Take Our Survey for a Chance to Win $300!

It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.

 

The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…

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Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments

How to Leverage Three Credit Trends Affecting Auto Sales

2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.

 

In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…

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Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…

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Added by Josh Vajda on July 16, 2013 at 7:39am — 4 Comments

From the Trenches - Dealers - Don't Misrepresent Your Job Listings

 

Don't ask for a manager when you want an Internet salesperson or BDC person.…

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Added by Tom Gorham on June 17, 2013 at 10:10pm — 2 Comments


Influencer
You Must Fish Where The Fish Are!!

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car shoppers…

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Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments

From Online Marketing to Online Sales: Shop-By-Payment Fills The Gap

As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…

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Added by Josh Vajda on June 6, 2013 at 9:26am — 5 Comments

Five Benefits of Shop-By-Payment Tools

I’ve often advocated in my blogs the benefits of quoting a price to customers who submit leads with a price inquiry. If the customer is submitting leads to more than one dealership, not providing the price will likely eliminate you from consideration.

 

Yet, according to CNW Marketing Research, 70.5% of people finance their cars. That means the vast majority of Internet leads will take the…

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Added by Josh Vajda on May 29, 2013 at 8:00pm — 2 Comments

Thinking About Buying a New CRM? Read This Reality Check First!

You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently asked questions I get from customers is, “What do you think about such and such CRM?”

 

The first thing I always answer is, “Why do you want to switch?”

 

The reasons I get vary and often include: “Well, our new Internet Sales Director thinks that CRM is better,” or “Our…

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Added by Mike Esposito on May 8, 2013 at 10:19am — 3 Comments

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM and…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments


Influencer
The Value Of Internet Coordinator's Making 120 Calls Per Day

I was talking with a GSM today and he had no idea how many calls his coordinators were making per day.  Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept.  The…

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Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.

 

While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…

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Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments

From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

The First Three Stages of Facebook Page Promotion for Dealers

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…

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Added by J.D. Rucker on April 15, 2013 at 6:00am — 2 Comments

From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…

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Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments

Should Managed Chat Be Part of a Lead Acquisition Budget?

Lead Acquisition Budget: Are Managed Chat Service Providers A Lead Source?

 

I was speaking with an Internet Sales Manager a few days ago and we were discussing the budget she managed for purchasing leads from the…

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Added by Ralph Paglia on April 4, 2013 at 2:00am — 17 Comments

Accountability: The Missing Link Between Process and ROI

I’d like to think that by now most dealerships have a written Internet sales process to handle Internet leads effectively. As the documented, researched and confirmed driver of “lead quality,” an established process is the key to obtaining a maximum ROI from Internet leads. Though many dealers are allocating a substantial portion of their marketing budget to attract Internet leads, many are still not achieving the recommended minimum of five times their ROI on those…

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Added by Josh Vajda on April 3, 2013 at 11:30am — 9 Comments

From the NCM Institute: Twitter and the Auto Industry: How to Succeed in Social Media Marketing With Really Trying Written By: Debbie Hemley

Written By: Debbie Hemley

Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.

In recent months, Burger King and Jeep’s Twitter accounts were hacked and became the subject of many articles and conversations, online and off. In Jeep’s case,…

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Added by Garry House on April 2, 2013 at 8:00am — No Comments


Influencer
5 Digital Steps to Generate Massive ROI from Direct Mail

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…

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Added by Brad Hampton on March 8, 2013 at 7:14am — 9 Comments

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