Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
The growth of the Internet of Things, and research being done on autonomous cars and self-diagnostics, and growing interest in a car-as-a-utility model is about to change the auto rental industry.
In the foreseeable future, auto rentals will no longer be limited to something offered to consumers who are traveling.…
Added by Dan Blacharski on December 18, 2017 at 8:30am — No Comments
Added by Vidushi Jain on November 19, 2017 at 12:30pm — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near…
Added by Aimi Gundersen on November 10, 2015 at 8:24am — No Comments
Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…Continue
Added by JamesAndew on July 15, 2015 at 11:30pm — No Comments
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
1. Sales wise 2013 seemed like a strong comeback year for the industry. What activities or trends do you think helped dealers this year?
This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…Continue
Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments
What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your…Continue
Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments
Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…Continue
Booth #326, Digital Dealer Conference & Exposition
Fort Lauderdale, FL – October 14th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced that Nielsen Auto Group is achieving better closing rates and lower cost-per-sale on leads generated by Payment Pro℠ than on leads generated by any other source. The five-store group based in northern New Jersey delivers closing rates from…Continue
Added by Josh Vajda on October 14, 2013 at 8:19am — No Comments
Just like the old adage, “volume is vanity, gross is sanity,” your website…Continue
Automotive Internet Sales Coordinator Sets 44 Appts. 39 Shows And Sells 23 Her First Month!!
Lauren had a 88% show ratio and a 58% sold ratio for her first month as a automotive internet sales coordinator!!
Lauren understands how important it is to have a strategic follow up process in place to maximize every opportunity in the E-Commerce…
Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to…Continue
Added by Josh Vajda on October 1, 2013 at 10:00am — No Comments
It's that time again! AutoUSA is collecting responses to its annual Fall Internet Marketing survey. Sales Managers, Sales Directors, Internet Sales Managers, BDC Managers, Internet Directors, General Managers, dealer principals and others involved in auto dealership Internet Marketing are invited to participate.
The survey is just 15 questions and will take less than 15 minutes to complete. When all responses are collected, we will randomly select one survey participant to…Continue
Added by Josh Vajda on September 11, 2013 at 7:33am — No Comments
2013 is shaping up to be a good year for auto retailers, with sales expected to top 15 million for the first time since 2007. Several contributing factors to this success are credit-related, with more consumers qualifying for loans, lengthier terms and rising interest rates.
In its June 2013 State of the Automotive Finance report, Experian documents that subprime loans are on the rise again and that consumers within all credit tiers were able to obtain financing in Q1…Continue
Added by Josh Vajda on August 27, 2013 at 9:54am — No Comments