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All ADM Blog Posts Tagged 'Interaction' (8)

The Data Superhighway: It's a Two-Way Street

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral to…

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Added by Joey Little on December 10, 2015 at 12:30pm — No Comments

Facebook Marketing Tips for Car Dealers

 

Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…

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Added by Richelle Farley on August 19, 2011 at 3:00pm — 2 Comments

Get 216 Percent More Interaction on Your Facebook Fan Page

How to get 216 percent more interaction on your Facebook page

It only takes one word. Is it “like” or “comment”? Find out which you should be using.

Brain surgery takes many years to perfect. Most of the people that require it are thankful that the surgeon…

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Added by Ralph Paglia on July 27, 2011 at 2:00pm — No Comments


Influencer
Use Customer Service to Improve Retention at Your Car Dealership

As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic.  In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.

Sales and service retention programs…

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Added by Stacy Mueller on March 8, 2011 at 10:27am — No Comments


Influencer
Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marketing realm. The Internet continues to play a huge role in handling customer feedback as it relates to direct marketing efforts in any industry, especially the automotive business.



When engaging in reputation management activities online, there are typically two types of disciplines that lead the pack: reactive and proactive. Each… Continue

Added by Stacy Mueller on September 29, 2010 at 2:00pm — 2 Comments


Influencer
Case Study on Employee Use of Facebook in Auto Industry



Throughout my four-part series (of which this is the final part) I have argued for the use of social media...specifically Facebook...by your dealership's employees to create new opportunities. I've outlined the benefits and the "how to," and today we will look at a case study to show this does indeed work.



Johnny Londoff Chevrolet in Florissant, MO recently began a dealership-wide effort to engage in social media, including… Continue

Added by Stacy Mueller on June 23, 2010 at 12:25pm — No Comments


Influencer
How To Encourage Your Dealership's Employees to Use Facebook

First and foremost, it is critical for your dealership to set up standardized rules and guidelines for your employees to abide by when engaging in social networks.…

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Added by Stacy Mueller on June 16, 2010 at 3:06pm — 3 Comments

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