ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that…Continue
Added by Erin Ryan on November 30, 2013 at 8:53am — No Comments
There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.
In this very simple infographic from…Continue
Added by J.D. Rucker on November 19, 2013 at 10:30am — No Comments
There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who…Continue
Added by J.D. Rucker on November 18, 2013 at 5:00am — No Comments
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic…Continue
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…Continue
In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.
In the real world, you're probably responsible for a ton of different…Continue
Added by J.D. Rucker on November 9, 2013 at 3:00pm — No Comments
It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.
It can actually get…Continue
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…Continue
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in…
In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.
Content speaks for itself. It speaks for a company. It speaks to the people.
Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…Continue
Added by J.D. Rucker on April 30, 2013 at 12:51am — No Comments
We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…Continue
It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.
If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject…Continue
Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artwork. Social media is big business and companies will pay big bucks to look just right on their pages and profiles.…Continue
Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”
The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and…Continue
This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…Continue
Added by Erin Ryan on February 24, 2013 at 1:00pm — No Comments