Highlights include a user milestone for…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As our younger car buyers get older and online culture creeps steadily toward becoming predominantly mobile, mobile technology may very well overtake other methods of getting a car dealer's message to the right automotive consumers at the right time.…Continue
Added by Ralph Paglia on October 4, 2015 at 5:30pm — No Comments
As mobile continues to emerge as the most important strategy component in digital marketing for savvy dealers, it's more than just driving mobile traffic and having a good mobile website solution. There's a psychology to it all that applies to the different way visitors engage with your web pages through…Continue
Added by Tyson Madliger on July 30, 2014 at 7:54pm — No Comments
Highlights include a user milestone for…
This infographic from…Continue
When I was a younger man I used to dismiss statistics in the marketing world.
It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base…Continue
Added by Timothy Martell on February 4, 2014 at 6:00pm — No Comments
Your dealership's customers are Social Media users and online consumers... They are using social media more frequently before making vehicle…Continue
Added by Ralph Paglia on January 24, 2014 at 10:17pm — No Comments
Added by Timothy Martell on January 6, 2014 at 7:30pm — No Comments
If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…Continue
2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…Continue
Facebook Ads have become a valuable asset to incorporate into your Facebook marketing strategies. Although, you can still be seen on Facebook without using Ads on your Facebook Page, you are leaving it to chance that people will find you, better yet; that…Continue
Added by Erin Ryan on November 30, 2013 at 7:53am — No Comments
There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.
In this very simple infographic from…Continue
Added by J.D. Rucker on November 19, 2013 at 9:30am — No Comments
There's a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who…Continue
Added by J.D. Rucker on November 18, 2013 at 4:00am — No Comments
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic…Continue
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…Continue
In an ideal world, you're the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It's tough, but you're making it happen.
In the real world, you're probably responsible for a ton of different…Continue
Added by J.D. Rucker on November 9, 2013 at 2:00pm — No Comments
It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.
It can actually get…Continue
Added by J.D. Rucker on November 3, 2013 at 11:00am — No Comments
There was a huge uproar in the search marketing and website design industry last year when Google came out and recommended responsive web design. While Google has been known to make recommendations in the past, they’ve never tackled this particular issue…Continue
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in…
In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.
Content speaks for itself. It speaks for a company. It speaks to the people.
Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…Continue
Added by Louie Baur on May 17, 2013 at 3:32pm — No Comments