Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
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Added by Dana Detrick-Clark on August 22, 2018 at 9:25am — 2 Comments
As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling inbound…
Added by Bill Wittenmyer on August 9, 2018 at 10:30am — No Comments
When asked, many dealers will say they have a reputation management program in place and yet cannot say how they are marketing their…
ContinueAdded by Tom Gorham on October 18, 2015 at 2:00pm — 2 Comments
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…
ContinueAdded by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 6 Comments
Reviews - reputation and financial viability are being held in the balance.
I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad reviews…
ContinueAdded by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…
ContinueAdded by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…
ContinueAdded by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.
Click Here to attend my Digital Dealer 12 Session "Marketing…
ContinueAdded by Larry Bruce on March 29, 2012 at 8:00am — No Comments
That kills a General Manager it’s what he doesn’t know!
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.
Let’s face it Marketing is quickly becoming a…
ContinueAdded by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
But you couldn’t be more wrong about microsites!
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…
ContinueAdded by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …
ContinueAdded by Justin Braun on January 5, 2012 at 8:30am — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience & What Is CarMax Doing We Should Be Paying Attention To?…
ContinueAdded by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…
ContinueAdded by Larry Bruce on January 3, 2012 at 7:30pm — 13 Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
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Automotive Digital Marketing
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