Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There was a time not that long ago that most drivers did not even wear seat belts. Babies were actually held in the arms of passengers, and only a few cars had power steering and power brakes. Nowadays, there is technology so advanced for consumer vehicles that the cars can actually drive themselves. It is hard to…Continue
Added by Rachael Murphey on November 6, 2017 at 9:30am — No Comments
My first car which I purchased was a 1977 White 4-Speed Toyota Corolla. It wasn’t the nicest looking vehicle anyone has ever seen. As a matter of fact, it was what people today would call a “hoopty” or “jalopy”. As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades. My taste in style has since changed. It was ugly to say the least, but it was mine!
Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments