Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...… Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am —
I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management
. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…
Added by Glenn Pasch on June 25, 2011 at 3:00am —
In this very competitive marketplace a successful business needs not only a great company vision but great managers to see it through.
Examine any successful dealership’s business module and you will find a great manager there turning each goal into reality. A great manager understands how to take hold of a company’s vision and translate it into processes and procedures that will accelerate their staff to the top.
How these managers…
Added by Glenn Pasch on May 5, 2011 at 6:12pm —
In the third post of the series on Online Reputation:
If I said to you that by the end of the year I would like to see over 200 people posting reviews, and right now you have 20, you are looking at me as if I have 2 heads.
Before you run screaming or… Continue
Added by Glenn Pasch on March 1, 2011 at 4:14pm —
Ok it’s end of January, many of us continue to dig out of snow and when we put the shovel down for a moment, we wonder how quickly time flew by and I have not really kept up with my goals for the new year.… Continue
Added by Glenn Pasch on January 27, 2011 at 9:26pm —
My last post discussed how your reputation online, begins onsite. I mentioned that I would discuss things that your could focus on that would immediately impact your customer’s experience.
Here is one of the most overlooked employees in most businesses today.
There are many…
Added by Glenn Pasch on October 4, 2010 at 7:40pm —
Have you ever been in your dealership where you have to explain to
someone what he or she needs to do? They look at you and you see them nodding, but you are not sure they “get” what you mean.
perspective, the commentary in their head is saying,
” I hope he does not ask me what they just said. I have no idea what he means and I don’t want to look stupid or lose my job. Go away, go away, go away”.…
Added by Glenn Pasch on August 25, 2010 at 4:39am —
We have all heard coaches tell golfers to "follow through" with their swing, or pitchers to "follow through" when pitching. But how many Continue
managers say to themselves to watch their "follow through?"…
Added by Glenn Pasch on June 18, 2010 at 5:05pm —
Lately, I’ve been going to a lot of events. I just hit my 3rd in two weeks. At each event there are breakout sessions and roundtables to discuss relevant issues to business.
I’ve been in sessions about Social Media, Workforce Management, CRM Tools, Inventory Control, Cloud Computing, Service Departments, Vendor Management and about 10 other topics. But not one table dedicated to training.
Okay, so maybe one event skipping management training is okay,… Continue
Added by Glenn Pasch on May 12, 2010 at 8:33am —
I was watching one of the press conferences at the Masters last month and a reporter asked the Round 2 leader, Lee Westwood, if he was worried that Phil Mickelson had caught up with him. He answered that he could only worry about his own shots that he hit.
This got me thinking of two different types of employees: those who focus on what they can control and those who focus on what they cannot.
Have you ever worked with someone who always had a reason… Continue
Added by Glenn Pasch on May 3, 2010 at 12:07pm —
I just got back from the 8th Digital Dealer Conference in Orlando and what an exciting time. Being my first conference I did not know what to expect but I was surprised to see how welcomed I was and meeting people with such a desire to learn about new things happening in the business.
Many people stared at the button I was wearing, asking you to “Ask Me about How To Improve Performance”. No, it does not have anything to do with a little blue pill. But for those who asked, and even… Continue
Added by Glenn Pasch on April 23, 2010 at 8:00pm —
Are Your Customers Getting Mixed Messages?
Wondering Why your Leads Never Come Back to Buy?
Whose Happier at then end of the month...You or Your Competition??
"When Customers Engage...Is Your Team Ready?"…
Added by Glenn Pasch on April 13, 2010 at 7:59pm —
I am always learning very valuable lessons from my two young sons (three and five years old, respectively).
They use my iPod touch to play their video games, and one day when they returned it there was a screen up that I had never seen. I asked the five year old how he got there and he said, “I just pushed the buttons.” Same thing happened with the three year old. When he returned my wife’s iPod touch, the icons were all rearranged. My wife replied, “I don’t even know how to do… Continue
Added by Glenn Pasch on April 6, 2010 at 5:15pm —
In recent posts I have written about the impact management training
and agent training
has on results. In this post, however, I want to demonstrate in cold numbers what the negative impact will be if you are not managing your lead pool effectively.
Added by Glenn Pasch on March 22, 2010 at 3:51am —
When I was at the I NADA convention a month or so ago, I met many great dealers who were excited about their prospects for 2010 and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’ stores.
I was asked many times what my company does and my response was, “Improving customer service and sales through consistent management… Continue
Added by Glenn Pasch on March 15, 2010 at 8:19pm —
You just found out your GSM is being replaced with someone from outside your company. There were rumors going around that upper management was looking to shake up its leadership. Once you get past the initial thought of having a new boss and what it means, you must focus on how you will present yourself to the new person in charge. Done correctly, it will cement in their mind how valuable you will be during their tenure as the leader of the department. Done incorrectly, you can kiss any… Continue
Added by Glenn Pasch on March 10, 2010 at 5:00pm —
Who is monitoring your calls?
Most of us have heard this when we are waiting to speak with a company…
“ This call may be recorded for training purposes”
While I see the benefit of recording calls, I often wonder, does anyone from this company really listen to these calls?
At the NADA convention this past February, I was part of many conversations… Continue
Added by Glenn Pasch on March 4, 2010 at 6:30pm —