Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Have y'all seen this article in Automotive News?
The $1.5 BILLION valuation just astounds me. Would TrueCar going public bring more transparency to their business model and/or validate their "change of heart"?
"TrueCar said to consider IPO for next year"
I am hearing a lot of discussion about True Car and ZAG. I continually scratch my head and wonder if desperate dealers are doing the marketing limbo "How Low Can You Go?" …Continue