Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…Continue
Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments
If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.
Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments
you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…Continue
Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments
Added by CPI Results on March 5, 2018 at 2:00pm — No Comments
DUBLIN, CA – February 13, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.
Now TagRail’s platform provides…Continue
Added by Jim Leman on February 14, 2018 at 11:30am — No Comments
TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform.
It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more…
Added by Jim Leman on January 19, 2018 at 1:00pm — No Comments
Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments
The new sales funnel is engaging potential buyers well before they walk in the store...
It begins the moment consumers become aware of their needs, and then they connect the solution with your business, says Jim Maxim, Jr., President of…
Added by Jim Leman on October 5, 2017 at 2:00pm — No Comments
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret describes the…Continue
As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia
We have heard many times over, the final mental decision making process is triggered by emotion! Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!
Many years ago, New York City very effectively and…Continue
Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments
Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments
Added by Mark Tewart on January 6, 2009 at 6:30am — No Comments