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All ADM Blog Posts Tagged 'How-to' (10)

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments

Automotive Video Marketing: Campaign Planning & Development Roadmap [Infographic]

"How should I go about developing my automotive video marketing campaign?" It's a question I hear often from dealers.  Here is a simple infographic we created to provide you with some answers.…

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Added by Joe Schwartz on February 3, 2013 at 12:00pm — No Comments

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments

7 Changes To Google’s Search Algorithm and How They Affect You

Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…

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Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments

Infographic: Sizing Up Your Social Media Sites

I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.

Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…

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Added by Joe Schwartz on January 6, 2013 at 9:30am — 3 Comments

3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video.…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments

HTML Basics How-to Guide

Use the HTML basic command guide below to customize the web pages, blogs, comments and email templates for more effective communication. PLEASE NOTE: Dashes have been inserted in front of the HTML close tag brack (>) and after the HTML open tage bracket (<), to disable HTML code from being followed by this web page. You must remove the dashes before and after the brackets (> and <) to use correct HTML code in the examples below.



Making text bold

To make text… Continue

Added by Ralph Paglia on August 15, 2009 at 2:30pm — No Comments

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