Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.…Continue
Added by Ralph Paglia on May 22, 2020 at 1:30am — No Comments
Added by Ralph Paglia on May 5, 2020 at 12:30pm — No Comments
The possible start of a long-lasting relationship. You have but one chance to get it right. It’s one of those critical pieces where someone makes up their mind about you in less than seven seconds.
You’ve likely had thousands of these experiences…with…Continue
Added by Jim Flint on May 1, 2020 at 8:30am — No Comments
It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google.
IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying…
Added by Steven Clarke on January 21, 2020 at 4:00am — No Comments
Added by Jim Flint on June 11, 2019 at 6:30am — No Comments
For sales teams and managers, the end-of-the-month crunch is a grind. When it's over, it's natural to…Continue
Added by Bill Wittenmyer on March 27, 2019 at 5:00am — No Comments
The process of purchasing a phone system is not to be taken lightly. Phone calls into dealerships outnumber Internet leads by four to one, and many studies show that dealers are not able to handle both the volume and routing of incoming calls in a way that meets customer…Continue
Added by Erik Nachbahr, CISSP on February 7, 2019 at 7:30am — No Comments
Added by Bill Wittenmyer on January 30, 2019 at 8:30am — No Comments
Figuring out the best way to position your brand is one of the most important things you can do for your company. It has a huge impact on how people perceive the value of your company, products, and services. Clicked Studios published one of the most in-depth guides on how to pick your brand name so you can make sure your company stands out in the today’s…Continue
Added by Chris Spohr on January 15, 2019 at 7:30am — No Comments
Added by Florence Clark on December 27, 2018 at 3:30am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
We are in the first week of October when the summer season is just winding down and the leaves on the trees are ready to change their color and becomes yellow.
The crisp of the autumn season can be felt quite easily, which is also a confirmation that the winter season is on…
Added by Angelica Dowson on October 1, 2018 at 1:30am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."
The report looks at points of view of both the…Continue
Added by John Sternal on September 25, 2018 at 6:30am — No Comments
Added by Bill Wittenmyer on August 9, 2018 at 10:30am — No Comments
However, when they click on one of the licks, another facet takes over – descriptions. A great description can be the deciding factor when it comes to getting a…Continue
Added by Jack White on August 6, 2018 at 5:30am — No Comments
Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.
On the surface, it may seem like the higher margins don’t really justify the higher…Continue
Added by Bill Wittenmyer on June 20, 2018 at 7:00am — No Comments
Added by Ralph Paglia on June 9, 2018 at 5:00am — No Comments
Added by Ralph Paglia on May 25, 2018 at 12:00pm — No Comments
Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media.
Added by John Sternal on May 1, 2018 at 7:30am — No Comments
Recruiting and hiring quality personnel for vehicle sales has never been easy, but according to most dealers I talk with, it’s never been as difficult as it is today. Even most of those in the job market with an interest in a “sales” career state that they want to stay away from selling…Continue
Added by Garry House on March 29, 2018 at 10:00am — No Comments