Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Facebook has over 1.65+ billion users worldwide.
Did you know that social media engagement improves search engine rankings?
Facebook is the most used social media platform – are you leveraging its power to generate…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
He didn’t double sales, he doubled profitability! In one year!!
No wonder he was named to Automotive News 40 Under 40 and has been recognized as…Continue
Added by Chip Dorman on July 21, 2017 at 9:00am — No Comments
Career ladder is somehow like career development sometimes, it is interchangeably used with career path. The boom or growth of an employee in an organization referred as career ladder. In your first career of moving into the business world it is very easy to get puzzled with all the possibilities. You have to search for the possible career opportunities; your initial research will show hundreds of different types of positions. First of all you have to determine your initial career path…Continue
Added by Thomas Beaudette on December 12, 2016 at 6:00am — No Comments
Your mechanic is going to be one of the most important people in your adult life. He or she is your car’s doctor, the one to give it its regular tune ups and maintenance, so finding a good one is one of the most important decisions you’re going to have to make.
When your vehicle is acting…Continue
Added by Ann Hoge on December 11, 2016 at 3:30am — No Comments
Most car experts agree that a driver should replace an older vehicle when the cost of fixing its mechanical problems become greater than the cost of replacing it.
If your car has reached this point, consider the following ways to make the most of your broken down vehicle:
Many people sell…Continue
Added by Brooke Chaplan on October 7, 2016 at 2:30pm — No Comments
July 11th Webinar: How Carter Motors Group Used “Why Buy” Messaging to Become #1
Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…Continue
Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments
With the recent coverage of Facebook mobile adoption, one question that's on the minds of automotive mobile marketing professionals is how fast is…Continue
Added by Joe Schwartz on January 16, 2013 at 2:30am — No Comments
We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…
Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and ultimately buy whatever you’re selling).
But social media occasionally causes instant public relations…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
EDITOR'S NOTE: Thank you to Matt Murray from Dealer.com for drawing my attention to this article with his tweet on the subject...…Continue
Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments
Customizing How Your Dealership's Facebook Page Looks
Instructions from the "Facebook Help Center"…
Added by Ralph Paglia on December 23, 2011 at 8:00am — No Comments
Added by Ralph Paglia on December 23, 2011 at 7:30am — No Comments