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All ADM Blog Posts Tagged 'Hispanic' (8)

Changes, Growth, and Trends in Multicultural Marketing

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

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Added by Joey Little on October 29, 2015 at 11:30am — No Comments

A Recipe for Connecting Hispanic Consumers to Your Dealership

Receta for a Relationship: 5 Special Ingredients to Help You Connect With Hispanic Consumers

As marketers, we are often guilty of planning, thinking, structuring—and then planning some more.  After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience.  But…

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Added by Joey Little on September 22, 2015 at 2:54pm — No Comments

Your Hispanic Consumer: Part IV

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…

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Added by Joey Little on August 18, 2015 at 8:07am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…

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Added by Joey Little on August 17, 2015 at 11:07am — No Comments

Your Hispanic Consumer: Part 2

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

  • There are over 56 MILLION…
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Added by Joey Little on August 11, 2015 at 8:07am — No Comments


Influencer
Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. 

According to U.S. Census data compiled by Univision Communications, the Hispanic population…

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Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments

GM and Ford go to Ethnic/Hispanic Marketing

I posted a blog earlier today about Hispanic/Non-English dominant digital marketing needs, right after I posted that thought I saw an article come through Automotive News talking about the change in Strategies for marketing to Ethnic and Hispanic consumers. Check out the link, very interesting how they are going to attempt to make this a viral campaign via videos for Ford. General Motors has not announced how they attempt to go after Hispanic consumers but the Agency of record has worked on… Continue

Added by George Magda on August 10, 2010 at 4:30pm — 2 Comments

Digital Marketing to Spanish Langauge Consumers

As the digital evolution continues to unfold, digital marketing to Spanish (non-English dominat) language consumers has not. Everywhere I go I hear how Dealers would like to go after this large growing segment, the user experience for Spanish Language consumers is virtually non existent. I find it very difficult to swallow when I click on a site with an Espanol button but it takes me to a landing page with a description of a salesperson who speaks Spanish and it says please contact XYZ… Continue

Added by George Magda on August 10, 2010 at 10:35am — 1 Comment

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