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Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…Continue
Added by Joey Little on October 29, 2015 at 11:30am — No Comments
As marketers, we are often guilty of planning, thinking, structuring—and then planning some more. After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience. But…Continue
Added by Joey Little on September 22, 2015 at 2:54pm — No Comments
As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…Continue
Added by Joey Little on August 18, 2015 at 8:07am — No Comments
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…Continue
Added by Joey Little on August 17, 2015 at 11:07am — No Comments
Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!
Here’s quick run-down of why:
Added by Joey Little on August 11, 2015 at 8:07am — No Comments
If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers.
According to U.S. Census data compiled by Univision Communications, the Hispanic population…Continue
Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments