Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.
Most people saying that in the past few years have been wrong, and right at the same time.…
Added by Michael Thomas on July 5, 2016 at 12:30pm — No Comments
When someone claims to be “green”, what first comes to your mind? They are making an effort to reduce their carbon foot print on mother earth? Maybe they are a vegetarian? Or they are actively recycling?
When I hear the…Continue
Added by Stephanie Young on April 22, 2014 at 7:30am — No Comments
Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of automotive marketers report that a lack of strategy inhibits their adopting mobile…Continue
Added by Richard J Bustillo on May 10, 2012 at 3:45pm — No Comments
“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child. As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older. One little bug…Continue
Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
I learned in differential calculus, that problem solving is easier if your start with the solution and work back to the problem. At first, this is an awkward testament to a person’s ability. We do not often spend time going backwards in life. In this case though, I found if I focus on the desired resolution, the pathway to resolving the problem becomes clear.
Added by Stephanie Young on September 27, 2011 at 7:30am — No Comments
As shocking as this might seem to my peers in the automotive industry, I am not much of a golfing fan. The game of golf is something I tend to endure as part of my job. I wrote a blog recently about how changing your attitude can change your pathway to success. I decided to heed…Continue
Added by Stephanie Young on September 20, 2011 at 9:30am — No Comments
I was once the bride of an enlisted sailor, who during the course of our marriage made the transition from enlisted to officer by finishing his college education. Once he had become an officer; he tackled the challenge of completing flight school to become a Naval Aviator. When he graduated from flight school and to represent his accomplishments, I had a pewter tankard engraved with…Continue
When I was a teenager, I had to have some extensive surgery that landed me in a wheel chair for a few months. Recently, one of my physical therapist from that adventure found me on Facebook and was compelled to share his story of that short part of my life. He was a new therapist when he took on my case and had heard how hard teenagers can be in cases like mine. He braced himself for a…Continue
Added by Stephanie Young on August 30, 2011 at 10:00am — No Comments
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going…Continue
Added by Stephanie Young on August 17, 2011 at 7:00am — No Comments
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
Best piece of advice I have been given as a manager: Always be teaching others how to be you. Inspire them to be gunning for your desk and to become you. Humbly step aside when they replace you. Without them to replace you, the opportunities of your advancement decline.
Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large…Continue
During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients. Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer. The team shared how they answer certain questions over and over again. They reported the funny misconceptions that they often…Continue
Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments
My youngest sister was born premature and as a result had pulmonary problems as a child. Because she suffered from chronic asthma, there was little expectation for her to be a strong and healthy child. One of the therapies she was subjected to in an effort to strengthen her lungs, was swimming underwater. I am sure this started out as a terrifying experience for a young child who had…Continue
Added by Stephanie Young on August 4, 2011 at 7:00am — No Comments
In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business. (To read more on this back story, please visit “Seeing What People Say”) I had no idea what a gift my father had given me during my childhood until I became a…Continue
During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up. I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year. As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…Continue
Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments
There are forks in the road in everyone’s lives. The pathway we choose when faced with at fork can sometimes dramatically alter our journey. I stood at one of those forks when I was invited to participate with The Landmark Forum. I heard about the cult rumors about this organization, but…Continue
Added by Stephanie Young on July 5, 2011 at 7:00am — No Comments
After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States. Below is a brief description of each of the Seven Horsemen of the…Continue
Added by Stephanie Young on July 1, 2011 at 10:30am — No Comments
When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape. Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks. Then it dawned on me there is…Continue
Added by Stephanie Young on June 27, 2011 at 7:00am — No Comments