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Ralph Paglia's Blog Posts Tagged 'Google' (77)

Google AutoThink Symposium

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Added by Ralph Paglia on August 15, 2010 at 1:00am — No Comments

Google Adwords Extensions - Site Links Launched for Car Dealers

An ADM member named Anirban Das posted a Forum discussion within the Google…
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Added by Ralph Paglia on August 14, 2010 at 5:30pm — No Comments

Rich Ford, Google and ADP Digital Advertising - A Recipe for Success!

“I see our online advertising increasing—that’s just a given. The reason is that I know it gets results.”

-- Darin Wade, vice president, Rich Ford



Wheels in motion

Working with Google AdWords Authorized Reseller ADP Dealer… Continue

Added by Ralph Paglia on June 16, 2009 at 4:00am — No Comments

Google, Yahoo!, MSN Search Queries Using Multiple Keywords Continue to Rise

Google, Yahoo! and MSN Live search queries with 8+ words continue to rise at a steady rate... The use of keyword searches that are eight or more words long increased 20% in the period between February 2008 and February 2009, and search queries averaging five to more than eight words have increased 9%,… Continue

Added by Ralph Paglia on March 21, 2009 at 3:30pm — 1 Comment

Google to Deploy Behavioral Targeting for Website Display Advertising with Placements across Largest Advertising Network

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads,… Continue

Added by Ralph Paglia on March 14, 2009 at 4:03pm — No Comments

Bummer of the Month: Google Decides to Kill Google Audio - Dealers Lose Best Radio Advertising Buying Resource They Ever Had!

In the midst of all the troubling economic news that seems to come out every day, this piece not only bothers me quite a bit, but is quite unexpected. Last month when Google announced they were getting rid of Google Print, which allowed many dealers to buy Newspaper Advertising space at far below the normal costs,… Continue

Added by Ralph Paglia on February 14, 2009 at 3:30pm — 14 Comments

Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to… Continue

Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments

Google Seals Local Cable TV Advertising Deal with NBC - Are Dealers Ready To Rumble?

Google is expanding its advertising clout and moves further to TV advertising as it reached a deal with NBC Universal. Said agreement will provide a small amount of advertising time on NBC Network Cable programs including MSNBC, CNBC, Sci Fi and Oxygen for Google to serve its TV Ads program. The said deal would also be extended to… Continue

Added by Ralph Paglia on September 10, 2008 at 9:00pm — No Comments

Why Should Car Dealers use ADP Digital Advertising as part of their Digital Marketing Strategy?

The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue

Added by Ralph Paglia on August 27, 2008 at 3:30pm — 5 Comments

Target Car Buyers Seeking Green Vehicles with Google AdWords™ Campaigns

You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.



What Search Engines are these consumers using?

In March 2008,… Continue

Added by Ralph Paglia on August 17, 2008 at 1:30pm — No Comments

Google and Yahoo! Now Crawling and Indexing Flash Content on Dealer Websites

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have… Continue

Added by Ralph Paglia on July 5, 2008 at 1:00pm — 16 Comments

The Best Way For An Internet Sales Manager To Learn How To Use Google Adwords

I have used countless numbers of various web sites, blogs and supposedly hard to get documents in learning how to better manage Google Adwords campaigns... To this day I have not found anything with faster and more direct access to the answers I needed about managing various types of Google Adwords campaigns than this site:



http://adwords.google.com/support/



If you… Continue

Added by Ralph Paglia on May 19, 2008 at 5:30pm — No Comments

Google Audio Struggles with Radio Station Operators; Bid4Spots Gains Favor from Radio Stations

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and AM radio stations. dMarc only had 700 affiliates.



But Google Audio Ads has alienated some radio station owners by trying to force them to… Continue

Added by Ralph Paglia on May 19, 2008 at 3:30pm — No Comments

How To Set Up Google Business Listings On Google Maps

Go to the following URL: http://www.google.com/local/add/lookup?hl=en-US&gl=US



The form presented at this URL will ask you for information regarding your dealership, like address, phone number, hours of operation, types of payment you accept and a description of your products and services.



You will then be asked to select the business categories that fit your dealership. You should type in… Continue

Added by Ralph Paglia on May 9, 2008 at 6:00am — No Comments

Protect Your Google AdWords Account from Phishing fraud

At Google, we take the safety of our users very seriously, and we work hard to ensure that your accounts are secure. As part of those efforts, we recently compiled some tips on our blog to help protect you from "phishing," which is an attempt to fraudulently collect passwords, credit card numbers, and other sensitive information:…

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Added by Ralph Paglia on May 1, 2008 at 2:34pm — No Comments

Google Leads Search Industry, Again, by Indexing Flash Based Web Sites

Google Can Now Index . . . Flash!

An Interview with Michael Marshall

by Robin Nobles




When I learned that Google can index the contents of Macromedia Flash sites, I was astonished. It seems that this remarkable discovery had gone virtually unnoticed in the SEO community. But as you probably know, Google has always been the first to index different types of content: PDF files, .doc files, etc. Google has also made amazing… Continue

Added by Ralph Paglia on January 4, 2008 at 1:30pm — No Comments

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