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All ADM Blog Posts Tagged 'Google' (271)

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Are You Missing Out on a Large Population of Customers?

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…

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Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August. …

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Added by Jim Flint on February 22, 2019 at 7:00am — No Comments

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

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Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

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Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Value Add Accessory and Smart Charger Powers Voice-Assisted Navigation, Calling, Music and More...

Las Vegas, Nevada ​– ​Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and…

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Added by Ralph Paglia on February 10, 2019 at 11:00am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

How Much Should You Spend on Google AdWords?

If you’re considering spending a decent portion of your marketing budget on Google AdWords, you should be aware that it’s the most expensive pay-per-click service in the industry - especially for small businesses that are just starting out. You might be quick to assume that Google AdWords is priced similarly…

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Added by Rahul Paul on February 3, 2019 at 11:30pm — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

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Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

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Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Four Things You Need to Be Successful at SEO (+Bonus Infographic)

Search engine optimization can be a confusing thing.

As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.

 

Well, the 800-pound gorilla in the room…

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Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

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Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments

Your Customers Demand Their Privacy

People are constantly asked to give their information online.

A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…

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Added by CPI Results on April 10, 2018 at 11:00am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

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Added by CPI Results on April 5, 2018 at 4:00pm — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…

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Added by Steve White on February 27, 2018 at 6:39am — No Comments

How Vlc 3.0 media player benefit for google chromecast?

Google Chromecast is among the most popular streaming devices that are being sold all across the globe.

Chromecast has raked up all the major firms to make its platform…

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Added by Julian Wang on January 23, 2018 at 2:00am — No Comments

Google Dealer Playbook: L2TMedia Wants To Guide You Through It

L2TMedia Wants to Guide Car Dealers on How to Use the Google Dealer Playbook Released September 18th...…

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Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments

Google Dealer Playbook Report by Automotive News

Automotive News asked:
                        "How To Best Use…
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Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments

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