Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…Continue
Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
Las Vegas, Nevada – Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and…Continue
Added by Ralph Paglia on February 10, 2019 at 11:00am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
If you’re considering spending a decent portion of your marketing budget on Google AdWords, you should be aware that it’s the most expensive pay-per-click service in the industry - especially for small businesses that are just starting out. You might be quick to assume that Google AdWords is priced similarly…Continue
Added by Rahul Paul on February 3, 2019 at 11:30pm — No Comments
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…Continue
Added by Jim Flint on January 18, 2019 at 7:30am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Search engine optimization can be a confusing thing.
As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room…Continue
Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
Added by Carol Forden on June 6, 2018 at 11:30am — No Comments
Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments
A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…Continue
Added by CPI Results on April 10, 2018 at 11:00am — No Comments
A hundred plus dealerships surveyed responded that their number one priority in…Continue
Added by CPI Results on April 5, 2018 at 4:00pm — No Comments
Added by Steve White on February 27, 2018 at 6:39am — No Comments
Google Chromecast is among the most popular streaming devices that are being sold all across the globe.
Chromecast has raked up all the major firms to make its platform…Continue
Added by Julian Wang on January 23, 2018 at 2:00am — No Comments
Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments
Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments
This playbook is filled with insights directly from Google on how car dealerships…Continue
Added by Ralph Paglia on September 29, 2017 at 8:30pm — No Comments