Professional Community for Car Dealers, Automotive Marketers and Sales Managers
No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.
Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…
Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…Continue
Added by David Metter on May 24, 2016 at 7:43am — No Comments
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…Continue
Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…Continue
Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
It's time for a reality check.
I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…
Added by David Metter on February 11, 2016 at 12:32pm — No Comments
Added by Joey Little on January 6, 2016 at 2:10pm — No Comments
Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…Continue
Added by Joey Little on November 25, 2015 at 12:07pm — No Comments
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…Continue
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email…Continue
Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…Continue
Social Media Marketing News for the Week of August 10, 2015
Hey everyone! @SocialLittleman here with your weekly social media news and highlights. I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…Continue
Added by Joey Little on August 13, 2015 at 6:30am — No Comments
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…Continue
Google Self-Driving Car Project Monthly Report for May 2015
We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still
learning. Every day we head out onto public streets so we can keep challenging…
Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…Continue
Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments
In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.
It took them two…Continue
Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments