Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Google' (263)

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

Continue

Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…

Continue

Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments

Four Things You Need to Be Successful at SEO (+Bonus Infographic)

Search engine optimization can be a confusing thing.

As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.

 

Well, the 800-pound gorilla in the room…

Continue

Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

Continue

Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

Continue

Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments

Your Customers Demand Their Privacy

People are constantly asked to give their information online.

A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…

Continue

Added by CPI Results on April 10, 2018 at 11:00am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

Continue

Added by CPI Results on April 5, 2018 at 4:00pm — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…

Continue

Added by Steve White on February 27, 2018 at 6:39am — No Comments

How Vlc 3.0 media player benefit for google chromecast?

Google Chromecast is among the most popular streaming devices that are being sold all across the globe.

Chromecast has raked up all the major firms to make its platform…

Continue

Added by Julian Wang on January 23, 2018 at 2:00am — No Comments

Google Dealer Playbook: L2TMedia Wants To Guide You Through It

L2TMedia Wants to Guide Car Dealers on How to Use the Google Dealer Playbook Released September 18th...…

Continue

Added by Ralph Paglia on September 30, 2017 at 1:00pm — No Comments

Google Dealer Playbook Report by Automotive News

Automotive News asked:
                        "How To Best Use…
Continue

Added by Ralph Paglia on September 30, 2017 at 12:30pm — No Comments

Google Dealer Playbook Analysis by Launch Digital and Dealer Inspire

The long awaited Google Dealer Playbook was officially released on September 18th, 2017 at the Digital Dealer Conference in Las Vegas.

This playbook is filled with insights directly from Google on how car dealerships…

Continue

Added by Ralph Paglia on September 29, 2017 at 8:30pm — No Comments

Google Dealer Playbook

4 Things You Need to Know About the New Google Dealer Playbook - According to DealerOn

Over the last few months, Google has been honing and preparing what they call the “Dealer Playbook” – an attempt to get dealerships to reset, focus on what’s truly important…

Continue

Added by Ralph Paglia on September 29, 2017 at 8:00pm — No Comments

Is Dealer.com Corrupting Your Data?

Sep 22, 8:24AM, UPDATE: James Grace has contacted Wikimotive and shared findings with us: "We've tracked down the source of this issue to a 3rd Party Integration with Edmunds.com that was active on approximately 16% of our sites.  Edmunds pushed tracking code to these sites that was causing the Google session-ID to be overwritten with every…

Continue

Added by Timothy Martell on September 20, 2017 at 9:30am — 1 Comment

Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

Continue

Added by Steve White on August 31, 2017 at 7:00am — No Comments

Best Practices for Google Search Engine Advertising (Adwords)

Best SEM Practices For Creating Google Adwords Search Engine Advertising...

There is not much that has not already been said about setting up and running Google Adwords campaigns... However, when you want to run ads for a car…

Continue

Added by Ralph Paglia on July 27, 2017 at 11:00pm — No Comments

Is Google Analytics Your #1 Competitor?

Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not. Everything from SEO, to content, to social media and display ads contributes to the lure which brings consumers into…

Continue

Added by Steve White on February 28, 2017 at 6:02am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many…

Continue

Added by Steve White on February 23, 2017 at 5:21am — No Comments

There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too many…

Continue

Added by Steve White on February 23, 2017 at 5:18am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service