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All ADM Blog Posts Tagged 'Google' (241)

More Data More Problem$: 3 Big Data Problems & How to Solve Them

by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …


Added by David Metter on October 17, 2016 at 12:00pm — 1 Comment

Maintain Your Dealer Website Like You Maintain Your Car

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.

Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…


Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments

The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…


Added by David Metter on May 24, 2016 at 7:43am — No Comments

Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…


Added by David Metter on May 16, 2016 at 8:00am — 1 Comment

Still Focusing on Individual Keywords? You’re Out of Your RankBrain!

Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…


Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments

Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…


Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments

Is Your Paid Search Paying Off?

It's time for a reality check.

I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…


Added by David Metter on March 11, 2016 at 1:00pm — 2 Comments

The Mobile Tipping Point


Added by David Metter on February 11, 2016 at 12:32pm — No Comments

This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful. …


Added by Joey Little on January 6, 2016 at 2:10pm — No Comments

This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…


Added by Joey Little on November 25, 2015 at 12:07pm — No Comments

Google RankBrain: 5 Facts SEOs Need to Know

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's…


Added by Mark Frost on November 3, 2015 at 9:30am — 2 Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…


Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email…


Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments

Don’t pull the plug on Google Plus just yet

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…


Added by Jeff Glackin on August 21, 2015 at 6:00pm — 2 Comments

This Week in Social Media with @SocialLittleMan

Social Media Marketing News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…


Added by Joey Little on August 13, 2015 at 6:30am — No Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…


Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…


Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…


Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…


Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments

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