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All ADM Blog Posts Tagged 'Google' (236)

This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…


Added by Joseph Little on November 25, 2015 at 12:07pm — No Comments

Google RankBrain: 5 Facts SEOs Need to Know

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's…


Added by Mark Frost on November 3, 2015 at 9:30am — 2 Comments

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…


Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email…


Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments

Don’t pull the plug on Google Plus just yet

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…


Added by Jeff Glackin on August 21, 2015 at 6:00pm — 2 Comments

This Week in Social Media with @SocialLittleMan

Social Media Marketing News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…


Added by Joseph Little on August 13, 2015 at 6:30am — No Comments

Why Social Trumps Search for Paid Inventory Shopper Traffic

It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…


Added by Jeff Glackin on June 28, 2015 at 10:30pm — 3 Comments

Google Self-Driving Car Report

Google Self-Driving Car Project Monthly Report for May 2015

We’ve made a lot of progress with our self-driving technology over the past six years, and we’re still

learning. Every day we head out onto public streets so we can keep challenging…


Added by Ralph Paglia on June 6, 2015 at 9:38pm — No Comments

Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…


Added by Robert Monson on May 27, 2015 at 8:48am — No Comments

Top Ten Blogs and News for Auto Dealers: March 14 - 20

Congrats, Auto Professionals -- you made it to Friday! Before going into weekend mode, don’t forget to catch up on the latest automotive news and blog posts!

In this edition, learn what 3rd party vendor is changing its brand identity, how to get ready for…


Added by Lisandra Ramos on March 20, 2015 at 1:15pm — No Comments

Google's Latest Algorithm Shift Points to Need for Better Mobile Presence

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…


Added by Paul Accinno on February 10, 2015 at 6:23am — No Comments

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in…


Added by Brian Cox on October 27, 2014 at 5:00am — No Comments

Google Adword's New Policy on Management Fees

Our Paid Search team just forwarded this article to me this morning:

It outlines Google's new third-party policy that starts in November 2014.  This is a big win for dealers and I'm really glad to see this.



Added by Carl Maeda on October 15, 2014 at 10:50am — No Comments

3 Reasons Responsive Websites are Better for SEO

Web developers started touting the benefits of the responsive website content since the dawn of smartphones, but it was more for functionality rather than increased visibility. It wasn't until 2011 and 2012 when large companies like Google started promoting the concept that the SEO world opened their eyes…


Added by Paul Accinno on September 11, 2014 at 1:00pm — No Comments

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…


Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Quick and Easy SEO Audit

Want to know if your current SEO provider is following SEO best practices? Trying to figure out if your website needs SEO in the first place?


You don’t have to be an SEO expert to tell whether your site is following SEO best practices. I have put together steps for auditing the four main concerns of SEO, and the questions to ask yourself in the process. Your answers to these questions should give you a clear idea of where your website stands, and whether you need help with…


Added by Diane Massie on April 9, 2014 at 11:00am — 10 Comments

Yahoo Bets Big on Customer Loyalty

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…


Added by Mike Gorun on April 8, 2014 at 10:36am — No Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…


Added by Richard Holland on April 3, 2014 at 3:00am — 3 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…


Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

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