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All ADM Blog Posts Tagged 'Google' (246)


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

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Added by Steve White on February 23, 2017 at 5:21am — No Comments


Vendor
There’s a New Kind of ADD in Automotive - “Another Damn Dashboard”

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.” Perhaps not the ADD you’re thinking of – here it stands for “Another Damn Dashboard!” What dealer isn’t fed up with too…

Continue

Added by Steve White on February 23, 2017 at 5:18am — No Comments

New Google SERP Ranking Factors Drive Changing SEO Tactics

Latest Google Search (SERP) Ranking Study Points to New Factors Driving Organic Placement

Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis, says…

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Added by Ralph Paglia on January 23, 2017 at 5:30am — No Comments


Vendor
Are You Playing Russian Roulette With Your Marketing?

These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same search conducted at their office 30 miles away.



And, to further complicate matters, consumers increasingly shop and conduct…

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Added by Steve White on December 9, 2016 at 6:00am — No Comments


Influencer
We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 

If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now…

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Added by David Metter on November 9, 2016 at 11:30am — No Comments


Influencer
More Data More Problem$: 3 Big Data Problems & How to Solve Them

by David Metter

“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …

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Added by David Metter on October 17, 2016 at 12:00pm — 1 Comment


Vendor
Maintain Your Dealer Website Like You Maintain Your Car

No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.

Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…

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Added by Aubrey Hankins on August 18, 2016 at 12:30pm — No Comments


Influencer
The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments


Influencer
Auto Attribution: Are We Stuck in the Minor Leagues?

There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…

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Added by David Metter on May 16, 2016 at 8:00am — 1 Comment


Influencer
Still Focusing on Individual Keywords? You’re Out of Your RankBrain!

Huh? What the heck is RankBrain? It’s Google’s latest algorithm enhancement to Hummingbird. At its release in 2013, the Hummingbird update was all about the long tail search. RankBrain, released late 2015, is artificial intelligence used to assist Google in deciphering user intent. Google has…

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Added by Jeff Glackin on May 11, 2016 at 12:30pm — No Comments

Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…

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Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments


Influencer
Is Your Paid Search Paying Off?

It's time for a reality check.

I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…

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Added by David Metter on March 11, 2016 at 1:00pm — 2 Comments


Influencer
The Mobile Tipping Point

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Added by David Metter on February 11, 2016 at 12:32pm — No Comments


Influencer
This Week in Social Media

News for the Week of 1.6 

Pinterest Privacy Policy

Pinterest recently updated its privacy policy in order to make the user experience feel more personalized and be more useful. …

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Added by Joey Little on January 6, 2016 at 2:10pm — No Comments


Influencer
This Week in Social Media

Social Media News for the Week of November 23

Brand-New Google+ 

Google will look different for users due to its latest updates to Google+. Latest improvements focus on Communities and…

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Added by Joey Little on November 25, 2015 at 12:07pm — No Comments

Google RankBrain: 5 Facts SEOs Need to Know

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's…

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Added by Mark Frost on November 3, 2015 at 9:30am — 2 Comments


Influencer
Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…

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Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment


Influencer
Are you committing Chat SEOcide with slow page load speeds? Three tips for safe search ranking

Over the past six months Google has begun penalizing or rewarding search page rankings based on comparative page load speeds. This isn’t just a minor tweak the web giant slipped into one of their routine algorithm releases. They actually patented the concept half a decade ago. Here…

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Added by Big Tom LaPointe on October 1, 2015 at 9:00pm — 3 Comments

The Magic in Getting Online Reviews

We have finally found the magic potion for getting online reviews.  Over the years, we have used several tactics to get online reviews.  We sent out an automated email after each sale requesting an online review.  It had a lot of text including a thank you and a request for a review.  The email…

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Added by Lisa Paolino on October 1, 2015 at 10:30am — 2 Comments


Influencer
Don’t pull the plug on Google Plus just yet

Many people, mostly marketers, have been trying to declare Google Plus dead since the day it started on June 28th, 2011. I think it has mostly come from a lack of understanding. Google Plus is not Facebook. To treat it that way is why so many have failed to see any value from it. Each platform requires an…

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Added by Jeff Glackin on August 21, 2015 at 6:00pm — 2 Comments

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