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All ADM Blog Posts Tagged 'Generation' (20)

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

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Added by Elena Ciccotelli on June 26, 2014 at 8:30am — 3 Comments

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.

Here's what has been…

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Added by Elena Ciccotelli on May 29, 2014 at 1:48pm — 2 Comments

Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…

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Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments

2015 Ford Mustang Reveal Online on GoFurtherLive2013.com on 12/5/13!

Everyone ready for the unveil of the 2015 Ford Mustang

December 5, 2013 is the reveal date for the 2015 Ford Mustang that we've all been waiting for. The…

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Added by Jonathan Morales on November 26, 2013 at 8:30am — No Comments

Car Business Marketers Build Long-Term Connections with Millennials

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Added by Ralph Paglia on June 14, 2013 at 7:30am — 1 Comment

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments

3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video.…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
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Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic

Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…

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Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments

Automate Your Inventory Posting to Craigslist with Infinite Prospects

 …



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Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments

2012 Toyota Camry; 7th Generation of America's Best Selling Car

TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

  • Lean Design, engaging driving dynamics
  • Improved fuel economy; Hybrid achieves 43 mpg
  • Advanced safety and security features
  • New Entune Multimedia…
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Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments

Generation X; Online Media Masters



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Added by Ralph Paglia on August 23, 2011 at 1:30pm — No Comments

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Googles New Second Generation Social Network Google+ Will Threaten Facebook

Written by jeffbullas - …

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Added by Ralph Paglia on July 10, 2011 at 6:00pm — 1 Comment

5 Things The Rose Can Teach Us About Social Media Read more

What's in a name? That which we call a rose by any other name would smell as sweet.

The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…

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Added by David Johnson on April 28, 2011 at 2:30pm — 2 Comments

AdAgencyOnline.Net Reviews Next Generation Dealer Services For Automotive Advertising Agencies In An Interview With David Johnson

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network's portal --…

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Added by Philip Zelinger on February 13, 2011 at 8:00am — 2 Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Social Proof – The Power Of A Review

What is the power of a review? Well, they can make or break you, we all know that but lets be positive, how can they HELP your dealership sell more cars and more service? In this podcast I will discuss exactly that!



Stay tuned, this is the first podcast of many and over time I will

share with you EVERYTHING you need to harness the true power of social

media.…





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Added by David Johnson on November 19, 2010 at 2:30pm — No Comments

Is Your Perspective Limiting Your Strategic Vision?

If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die.



I know those seem like harsh words because they are and it’s my hope that you don’t take them lightly, I sure didn’t when I wrote them. In order to change your way of thinking, your old bad habits… Continue

Added by David Johnson on October 29, 2010 at 7:11pm — No Comments

Out with the Old And In With the New – Dealer Chat Replaces Traditional Automotive Lead Generation Techniques

If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go out, look for, and capture. Automotive lead generation has always been a part of the automotive business in some form or another, and as time has passed, it has become a more substantial part of the business.



Despite the fact that…

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Added by Katie Colihan on April 20, 2010 at 12:30pm — No Comments

Where Is the Next Generation of Automotive Sales Professionals?

Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.



By Mark Rikess

Published in Ward's Dealer Business, Feb 1, 2008




The typical North American salesperson adds little or no value to the customer… Continue

Added by Ralph Paglia on March 3, 2008 at 6:47am — No Comments

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