Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue
Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments
Added by David Lytle on November 20, 2014 at 9:13am — No Comments
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
Everyone ready for the unveil of the 2015 Ford Mustang?
December 5, 2013 is the reveal date for the 2015 Ford Mustang that we've all been waiting for. The…Continue
Added by Jonathan Morales on November 26, 2013 at 8:30am — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.
And when it comes to engagement, few tactics compete with online video.…Continue
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
Dealers United Introduces Member Deal for May: Lead Generation Services from HookLogic…Continue
Added by Ralph Paglia on May 1, 2012 at 11:30am — No Comments
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012
Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments
Added by Ralph Paglia on August 23, 2011 at 1:30pm — No Comments
Written by jeffbullas - …Continue
The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…Continue
Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer. Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients. The network's portal --…Continue
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
Added by David Johnson on November 19, 2010 at 2:30pm — No Comments