Added by Danny Benites on February 19, 2014 at 10:31am —
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We… Continue
Added by Danny Benites on February 3, 2014 at 9:30am —
Added by Danny Benites on December 1, 2013 at 6:16pm —
Engage to sell is happy to announce its partnership with General Motors and is fully co-opt and turn key solution as part of the GM Marketplace to help dealers across the country Find Sell and Keep more customers.
General Motors realized that as consumers visit GM websites they… Continue
Added by TERRY GIBSON on November 12, 2013 at 8:10am —
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and… Continue
Added by Mike Esposito on July 29, 2013 at 9:05am —
Written By: Robin Cunningham
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or… Continue
Added by Garry House on June 27, 2013 at 5:43am —
Written by: Thomas Bear
Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?
Which activities do you wish you did every day? Which activities are the top ten for you to do every day? Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.… Continue
Added by Garry House on May 7, 2013 at 6:30am —
Written By: Garry House
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for… Continue
Added by Garry House on April 4, 2013 at 2:40pm —
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more… Continue
Added by Garry House on March 14, 2013 at 2:44pm —
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to… Continue
Added by Garry House on March 6, 2013 at 12:00pm —
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 3:48pm —
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the… Continue
Added by Garry House on December 14, 2012 at 9:00am —
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail… Continue
Added by Cliff Banks on October 18, 2011 at 7:30am —
This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.
The question is, do facility redesigns help dealers sell more vehicles?
Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers… Continue
Added by Cliff Banks on June 17, 2011 at 3:38am —
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to… Continue
Added by Cliff Banks on June 7, 2011 at 5:34am —
General Motors SFE Facilitator "Train the Trainer" presentation about Social Media Marketing for GM Dealers in 2011 prepared and facilitated by Ralph Paglia for GM:…
Added by Ralph Paglia on December 30, 2010 at 9:30am —
Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
Added by Paul Potratz on December 1, 2010 at 10:00am —
Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”
Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue
Added by Rebecca Chernek on October 27, 2010 at 1:21pm —
I posted a blog earlier today about Hispanic/Non-English dominant digital marketing needs, right after I posted that thought I saw an article come through Automotive News talking about the change in Strategies for marketing to Ethnic and Hispanic consumers. Check out the link, very interesting how they are going to attempt to make this a viral campaign via videos for Ford. General Motors has not announced how they attempt to go after Hispanic consumers but the Agency of record has worked on… Continue
Added by George Magda on August 10, 2010 at 4:30pm —
Oh boy. It is serious now. It almost looks inevitable that Chrysler is going into Chapter 11, and that General Motors will become Gen Mo... Cut in half with elimination. It is a very scary mess. That Kangaroo station down the street, that local grocery store, restaurants across America will be affected. When Gen Mo closes factories for NINE weeks this summer, the ripple will be felt everywhere. This single act alone will set the economy back again.
The new song, "Shutting Detroit… Continue
Added by Jim Vogel on April 24, 2009 at 4:10am —