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All ADM Blog Posts Tagged 'GM' (48)

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…

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Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments

GM Ignition Switch Recall Update | GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

GM Sales Surge Amid Recalls as Barra Quality Sells: Cars

Jul 23, 2014 9:11 AM CT

General Motors Co. (GM)’s Mary Barra is projected to report her second straight quarter of rising sales, adding to evidence that the chief executive officer is weathering the biggest wave of…

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Added by Manny Luna on July 23, 2014 at 8:00pm — No Comments

GM Dealers Can Have Their Cake and Eat It Too

GM Dealers Can Have Their Cake and Eat It Too – Cobalt & Strathcom

With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM…

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Added by Trish Rowsell on January 31, 2014 at 10:50am — No Comments

My Lean, Mean, Lead-Handling Machine

Hi, my name is Johnny Dealer.  I spend my mornings listening to incoming sales calls from the previous day.  I then, go into a deep depression.  I guess I am like most dealers, but today, I'm going to do something about it.  I am going to create a system that will eliminate missing all of these opportunities. …

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Added by Danny Benites on October 30, 2013 at 6:46am — No Comments

Skylink vs LoJack

http://www.inilex.com/Corporate/Products/SkyLink

SkyLINK: The Next Generation in Theft Recovery

See the Video SkyLINK can help law enforcement locate a SkyLINK-equipped stolen vehicle with pinpoint accuracy and recover it swiftly. A tracking device like SkyLINK makes a stolen vehicle a…

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Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments

Auto/Mate Announces Participation in General Motors Dealership Technology Assistance Program

ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.

“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…

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Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments

Henry Ford, a documentary

Henry Ford – A Documentary

 

Public Broadcasting Service PBS Premiere of American Experience Presents Henry Ford Tuesday, January 29th, 2013 9:00 – 11:00 PM on PBS – A Review

 

By David Ruggles

Henry Ford changed the world with his assembly line method of auto assembly, patterned after processes he observed in the meat packing industry.  One might think there is nothing new to be learned…

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Added by David Ruggles on January 23, 2013 at 12:41pm — No Comments

Joel Ewanick, Former GM and Hyundai Marketing Boss Takes Fisker Automotive Leadership Role

Former GM and Hyundai Marketing Boss Joel Ewanick Takes Fisker Automotive Leadership Role

A few years ago I did some work for Hyundai Motor America in Fountain Hills, CA and had the…

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Added by Ralph Paglia on November 26, 2012 at 8:30pm — 3 Comments

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

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Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments

What The Merovingian Can Teach You About Marketing

 

"Why"

 

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…

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Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments

Can Facebook & Social Media Help GM Sell more Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ )  My position then as it is now is that GM and many automotive dealerships are…

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Added by James Schaefer on July 18, 2012 at 9:24am — No Comments

Ford Continues Facebook Advertising After GM Quits

Ford Retains Confidence in Facebook Ads as GM Quits

While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Scott Monty, head of social media at…

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Added by Ralph Paglia on May 18, 2012 at 10:55am — 9 Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.

 

Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…

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Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

GM Reviews $3 Billion in Advertising Media Buys

What's Behind GM's $3 Billion Review: Cost Cutting

U.S. Budgets May Also Be Trimmed

By:

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Added by Ralph Paglia on September 2, 2011 at 8:00pm — No Comments

Book Review: "Car Guys versus Bean Counters"

Book Review of:  "Car Guys vs Bean Counters. The Battle for the Soul of American Business," by Bob Lutz



Review by David Ruggles

                                                                                   

The automotive world has been waiting for this book for months.  Lutz gave a preview to a group at a fleet conference I attended in Las Vegas last summer, where he received a Lifetime Achievement Award from the Automotive Fleet and Leasing Association (AFLA).   His… Continue

Added by David Ruggles on August 22, 2011 at 1:51pm — 1 Comment

Next-Gen Ford and GM Pickup Powertrains to Meet Fed MPG Guidelines

Unofficial Details Leak out About Next-Gen Ford and GM Pickup Powertrains

Horsepower matters but mileage is the mandate.

by…

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Added by Ralph Paglia on July 29, 2011 at 6:03am — No Comments

Auto/Mate Integrates DMS With GM Service Workbench



CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…

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Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments

GM and Ford go to Ethnic/Hispanic Marketing

I posted a blog earlier today about Hispanic/Non-English dominant digital marketing needs, right after I posted that thought I saw an article come through Automotive News talking about the change in Strategies for marketing to Ethnic and Hispanic consumers. Check out the link, very interesting how they are going to attempt to make this a viral campaign via videos for Ford. General Motors has not announced how they attempt to go after Hispanic consumers but the Agency of record has worked on… Continue

Added by George Magda on August 10, 2010 at 4:30pm — 2 Comments

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