Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For anyone not familiar, location-based applications allow users to find and “check…Continue
Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments
You’ve read article after article about the wonders of an online presence and what it can do for your dealership.
While that’s undeniably true, there are liabilities that come with the territory, as well. Your brand’s online identity is a crucial element among your company’s marketing assets. It works night and day reaching audiences with information…Continue
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print, television, web banner and direct web ads in addition to a big push…Continue
Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments
Mobile applications are in massive use today, and projected to overtake desktops as a preferred method of connecting to the internet in the very near future. That’s according to multiple sources, including DudaMobile’s new infographic illustrating the Top Five Industries to Go Mobile on Mashable. The same infographic shows the automotive industry to be in the top five but in last place, with…Continue
Added by Jim Fitzpatrick on June 27, 2012 at 11:01am — No Comments
Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.Continue
Added by Jim Fitzpatrick on June 19, 2012 at 8:03am — No Comments
As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.
They’re young, they’re social and they’re totally in love with the internet. In fact, research tells us that they often value social media access more highly than money…Continue
Added by Jim Fitzpatrick on June 12, 2012 at 10:10am — No Comments