Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on July 12, 2018 at 7:30am — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.
The problem with this is…Continue
Added by J.D. Rucker on July 2, 2013 at 6:00am — No Comments
Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…Continue
A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.
It was a process, really, and it went like this:
Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
You figure that,…Continue
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…Continue
Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…Continue
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…Continue
Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…Continue
Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…Continue
Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…Continue
Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments
Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments
What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page? Here are a few that I found thanks to a Facebook link posted by Scott Monty...…Continue
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…Continue
Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.
The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.
But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…Continue
Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments
Porsche Celebrates One Million Facebook Fans With Special 911 GT3 R Hybrid
As first reported on …Continue
Added by Ralph Paglia on February 15, 2011 at 11:00am — No Comments