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All ADM Blog Posts Tagged 'Fans' (20)

Artificial Intelligence Fans Use Imprecise buzzwords That Create Confusion.

Imprecise buzzwords create confusion…

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Added by Ralph Paglia on July 12, 2018 at 7:30am — No Comments

How To Create a Dealership Facebook Page

Did you know that social media engagement improves car dealership website search engine rankings?

Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?

Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.

If your dealership doesn’t already have a Facebook business…

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Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

Facebook Contest

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

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Added by J.D. Rucker on July 2, 2013 at 6:00am — No Comments

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by J.D. Rucker on July 1, 2013 at 5:30am — 3 Comments

Dispelling the Misconceptions About Massive Social Media Followings

A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.

It was a process, really, and it went like this:

  1. Find viral images on sites like Reddit, 9Gag,…
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Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…

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Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments

Getting More Facebook Fans is NOT the Key to Social Success

Reach

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

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Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

KGB

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…

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Added by J.D. Rucker on May 18, 2013 at 12:29pm — 1 Comment

Getting More Facebook Fans is a Minimal Need Compared to Reach

Fans

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…

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Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments

Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…

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Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments

Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…

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Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

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Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments

Car Company and Dealer Social Network Posts Said Influencing Most Fans Purchase Decisions

Car Company and Automotive Retailer Social Network Posts Said Influencing Most of Their Fans’ Purchase Decisions

There may be some hand-wringing about the ROI of social…

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Added by Ralph Paglia on April 30, 2012 at 12:30pm — No Comments

What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page

What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page?  Here are a few that I found thanks to a Facebook link posted by Scott Monty...…

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Added by Ralph Paglia on April 12, 2012 at 10:00pm — 23 Comments

Facebook Marketing Tips for Car Dealers

 

Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…

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Added by Richelle Farley on August 19, 2011 at 3:00pm — 2 Comments

Should I spend money on Newspaper Advertising 750 miles from my store location?

Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.

 

The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.

 

But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…

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Added by Matt Tucker on August 4, 2011 at 1:34pm — 16 Comments

Audi Has the Most Engaged Fans on Facebook

Audi Has the Most Engaged Fans on Facebook…

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Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments

Porsche Celebrates One Million Facebook Fans With Special 911 GT3 R Hybrid

Porsche Celebrates One Million Facebook Fans With Special 911 GT3 R Hybrid

As first reported on …

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Added by Ralph Paglia on February 15, 2011 at 11:00am — No Comments

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