Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.
It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated…
Added by Louie Baur on June 23, 2013 at 6:00pm — No Comments
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.
It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages.…Continue
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.
The way that the EdgeRank algorithm works combined…
Added by Louie Baur on June 9, 2013 at 4:30pm — No Comments
In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.
They just weren't seeing a return on investment…Continue
Added by Louie Baur on May 25, 2013 at 9:30am — No Comments
There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by having posts that are too promotional, thus killing the posts through “death by algorithm”. Done right, businesses have the ability to be interesting enough to make the algorithms like them while being relevant enough…Continue
Added by Louie Baur on May 13, 2013 at 11:00am — No Comments
One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your performance online through Facebook by focusing on what’s happening in the real world. Facebook is virtual, but that doesn’t mean it has to focus on the virtual world. Make it real.
If your business is out there doing things in the real world, you have plenty…Continue
Added by Louie Baur on March 13, 2013 at 10:00pm — No Comments
When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most took it as a growing pain of…Continue
Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a…Continue
Added by Louie Baur on February 21, 2013 at 9:00pm — No Comments
Too often, dealers and other businesses are given intangible ideas that they’re supposed to use to try to master Facebook. They’re told to “be engaging” or “be a part of the community” on Facebook, but what does any of that really mean?
From both an esoteric as well as a straightforward…
While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was using Triberr a while back but stopped because it became too hard. The site used to be automated – set it and forget it. They turned it into more of a curation site and I fell of…
Added by Louie Baur on January 7, 2013 at 10:00am — No Comments
More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule…Continue
Added by Louie Baur on December 19, 2012 at 7:30pm — No Comments