Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though…Continue
Added by Jim Flint on July 30, 2020 at 7:00am — No Comments
Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for…Continue
Added by Jim Flint on July 24, 2020 at 7:30am — No Comments
According to Social Media Today,…Continue
Added by Paul Moran on July 16, 2019 at 7:25am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads.
For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time.…Continue
Added by Courtney Evans on January 11, 2019 at 7:58am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …Continue
Added by Todd Smith on November 29, 2018 at 7:00am — No Comments
According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…Continue
Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet.
Now here's the but ... BUT ...
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
Added by Ralph Paglia on June 12, 2018 at 1:30am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…Continue
Added by CPI Results on April 10, 2018 at 11:00am — No Comments
Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t…Continue
Added by CPI Results on April 4, 2018 at 1:30pm — No Comments
Imagine this ... you get back from your demonstration drive. Your customer is excited about getting their new vehicle. Your manager sends you back with figures. As one might expect, the price or payment is too high. The customer makes you an offer and…Continue
Added by CPI Results on March 11, 2018 at 11:00am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Devin Daly on August 21, 2017 at 6:30am — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
The hottest trend in the internet today is signing up for one of the many networks. Here, you will be able to hook up with your old friends together with your relatives and you will also be capable of make new friends as well as meet new people. With social network websites, you will see that it will associated with world a smaller place.
One social marketing website that is so popular among many people from around the globe is Facebook. In this website, you will be able to…Continue
Added by Ariana Smith on May 23, 2017 at 9:30am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites where people asked how to disable or turn them off. Annoyed by this or not, this issue has risen a lot…Continue
Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments