Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I recently found myself in a discussion about social media management and it brought out an interesting comparison... Do you have a Social Strategist or a Page Jockey?
Social has become a part of most people’s daily lives. Some dealerships have embraced it and even gotten very…Continue
Added by Joseph Little on November 4, 2015 at 1:30pm — No Comments
Or in a detailed look at Google Analytics, they see Facebook Ads that run on…Continue
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email…Continue
News junkies, you’re in for a treat. Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering process. Signal offers users the…Continue
Added by Joseph Little on September 24, 2015 at 3:30pm — No Comments
Facebook M is part digital assistant, part experiment in artificial intelligence.
Added by Ralph Paglia on September 6, 2015 at 6:00pm — No Comments
Guest Blogger today: Kristin Huntley, Director of Content and Marketing
This week, Instagram announced they are …Continue
Added by Joseph Little on September 2, 2015 at 1:00pm — No Comments
Social Media Marketing News for the Week of August 10, 2015
Hey everyone! @SocialLittleman here with your weekly social media news and highlights. I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…Continue
Added by Joseph Little on August 13, 2015 at 6:30am — No Comments
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts... A truism whether in life or…Continue
Post by Kristin Huntley, Director of Marketing and ContentContinue
More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the…Continue
Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even knowing the fees being…Continue
Facebook, after much, much ado, has finally added GIF support. And no, not the halfway-workaround that it launched two years ago. There’s now a real way to post a GIF in your status update,…Continue
Added by Ralph Paglia on May 29, 2015 at 10:57pm — No Comments
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of “swift justice”. Twitter and Instagram recently purged a lot of fake fans and it seems Facebook is joining in…Continue
Common advice in the automotive industry: "There are very strict rules that dealers should follow when posting to social media, especially as it pertains to timing."
Pop quiz: Who says things like this?
It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…Continue
Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!
So far, here are 2015’s five social media updates your dealership…Continue
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…Continue
Added by sara callahan on January 14, 2015 at 6:30am — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments