Facebook organic reach is dead…sort of.
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in…Continue
Added by Timmy D. James on September 8, 2014 at 4:30am — No Comments
If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not matter. This may be shocking to some, but the truth is, it should not be about the amount of page likes…Continue
Added by Amanda Ryan on September 6, 2014 at 9:17am — No Comments
If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not…Continue
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
Facebook organic reach is dead…sort of.
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.
But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good…Continue
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I…Continue
We have all known for a long time that dealerships must be careful about the quantity of posts they publish on their Facebook pages. Inundating a Facebook user's News Feed with content - even quality content - can easily get you hidden. Facebook users primarily want to use the social network to find out…Continue
Create Auto-Populating Lead Forms That Use Customer Facebook…Continue
Added by Philip Zelinger on April 23, 2014 at 1:28pm — No Comments
Facebook is always evolving. As it’s being developed (by hundreds of developers across the world), not every change is publicly announced. Instead, most changes simply abruptly appear on Facebook.
One of the most recent changes that may have gone unnoticed is the newly added “total likes” for posts, now displayed under the…
Added by Erin Ryan on April 21, 2014 at 7:03am — No Comments
In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…Continue
Added by Mike Gorun on April 8, 2014 at 10:36am — No Comments
If imitation really is the sincerest form of flattery, there's little doubt that Twitter is smitten with Facebook. Or at the very least, the 140-character service loves aping Mark Zuckerberg's creation.
But in the cut-throat social sharing world, where Facebook literally is the 800…Continue
Instagram, already owned by Facebook (the hugest), is growing at a pace that doesn't seem likely to slow down any…Continue
Over the last few weeks, Facebook has been buzzing as it rolls out new features and updates. Some are aimed at creating a better experience for users, like the updated look of the timeline, while others, such as the identification of which administrator posted on a page are useful for page owners.
I rather enjoy the look of the new timeline. The larger images and grouping of similar items side-by-side do improve the experience from my perspective.