Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…Continue
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
Added by Ralph Paglia on June 12, 2018 at 1:30am — No Comments
At the recent 2018 F8 Developers Conference, Facebook introduced Facebook Journeys, a new enhancement to their Analytics, which will reportedly give businesses an omni-channel view…Continue
Added by Steve White on May 21, 2018 at 6:30am — No Comments
A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…Continue
Added by CPI Results on April 10, 2018 at 11:00am — No Comments
Everyone in the automotive industry already knows this – they’re probably on Facebook themselves! But effective use of social media isn’t…Continue
Added by CPI Results on April 4, 2018 at 1:30pm — No Comments
Imagine this ... you get back from your demonstration drive. Your customer is excited about getting their new vehicle. Your manager sends you back with figures. As one might expect, the price or payment is too high. The customer makes you an offer and…Continue
Added by CPI Results on March 11, 2018 at 11:00am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
Chicago, IL—Feb 19, 2018—In 2017, Fort Bend Kia added more than $416,000 to its bottom line with Affinitiv’s Social Roots TM 1:1 Facebook campaigns. Social Roots 1:1 is a unique digital advertising solution that leverages DMS data…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Devin Daly on August 21, 2017 at 6:30am — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
The hottest trend in the internet today is signing up for one of the many networks. Here, you will be able to hook up with your old friends together with your relatives and you will also be capable of make new friends as well as meet new people. With social network websites, you will see that it will associated with world a smaller place.
One social marketing website that is so popular among many people from around the globe is Facebook. In this website, you will be able to…Continue
Added by Ariana Smith on May 23, 2017 at 9:30am — No Comments
If you are a Facebook user – just like roughly one-third of the planet – then you have probably noticed that Facebook sends birthday alerts via text messages. If you google the words “Facebook birthday alert texts” you will get a ton of results from websites…Continue
Added by Thomas F. Jung on May 16, 2017 at 12:44am — No Comments
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
The influence of Social Media on the purchasing intent of a product is increasing each day. According to a recent study conducted by the SUMO Heavy Industry, 42% of adults buy something after seeing it online. For car shoppers, the Social Media presence of the dealer is more important than the website of the…Continue
Added by Kent Charlie on February 23, 2017 at 9:49pm — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
Gubagoo’s latest innovation enables Facebook users to chat with auto dealerships, using Facebook Messenger just like they chat with friends; unlocks new sales channel for auto dealers
Boca Raton, FL –October 21,…Continue
Added by Crystal Hartwell on October 21, 2016 at 9:30am — No Comments
Added by Ralph Paglia on September 10, 2016 at 11:00am — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
I had a piece I wrote featured in Dealership Daily about my session at the upcoming Digital Dealer 21 conference in Las Vegas: Dealership Daily…Continue