Yet again, we are looking at new changes to the Facebook Newsfeed. This time last year, Facebook showed off a concept redesign and overhaul of its look to users. This time around, however, there won’t be too much of a noticeable difference.
Yet with every change to social networks, especially Facebook, as a digital marketing company or Facebook user,…
Added by Erin Ryan on March 7, 2014 at 8:42am —
If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend - the largest Internet deal in … Continue
Added by Stephen Jackson on February 24, 2014 at 9:25am —
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.…
Added by Erika Kay Simms on February 20, 2014 at 8:08pm —
I came across this scathing opinion piece on Facebook advertising and I'd like to share it with the community for discussion. I'm admittedly not extremely well versed on Facebook ads, but this video seems to make a clear and concise case for questioning the effectiveness of buying likes through sponsored ads. What do you think?
Added by Ryan Leslie on February 11, 2014 at 7:36am —
If you are a Facebook page manager or owner you are probably wondering what “people talking about this” really means as it continuously fluctuates day to day, week to week.
If you do not know where this is located on your page, just look next to the people who have liked the page and a number with the words people talking about this… Continue
Added by Erin Ryan on February 5, 2014 at 1:00pm —
Added by J.D. Rucker on February 2, 2014 at 1:30am —
Car commercials and television have always seemed to go hand-in-hand. However, social media may have an advantage in bringing consumer straight to a model’s landing page as well shutting out competing automakers’ voices. Facebook (… Continue
Added by Manny Luna on January 24, 2014 at 4:30am —
I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “… Continue
Added by Richard Holland on January 9, 2014 at 8:00am —
Some people might be shocked to hear us say it, but sometimes the customer is wrong. When a customer posted an all-caps rant about the terrible customers service of Liberty Bottleworks on the company’s Facebook page, the company could have politely addressed her concerns. They could have deleted and… Continue
Added by Manny Luna on December 18, 2013 at 1:00am —
There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment.
After all, there is a tremendous difference between having a… Continue
Added by David Farmer on November 27, 2013 at 5:30am —
LinkedIn has been in a strange position for awhile now.
They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench… Continue
Added by Timothy Martell on November 20, 2013 at 5:00pm —
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic… Continue
Added by J.D. Rucker on November 16, 2013 at 4:30am —
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at… Continue
Added by J.D. Rucker on November 13, 2013 at 2:00pm —
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across… Continue
Added by Terry Lancaster on November 12, 2013 at 9:30am —
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old… Continue
Added by J.D. Rucker on November 4, 2013 at 12:30pm —
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to… Continue
Added by J.D. Rucker on November 1, 2013 at 11:00am —
There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook… Continue
Added by J.D. Rucker on October 29, 2013 at 9:30am —
Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true?
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the… Continue
Added by Timothy Martell on October 25, 2013 at 8:00pm —
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…
Added by J.D. Rucker on October 25, 2013 at 7:30am —
Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential for Automotive Marketers?…
Added by Ralph Paglia on September 12, 2013 at 12:40pm —