The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be… Continue
Added by Erika Kay Simms on October 21, 2014 at 4:34pm —
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…
Added by Rob Hagen on October 20, 2014 at 12:28pm —
Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.
Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…
Added by Erin Ryan on October 20, 2014 at 7:30am —
Facebook is a giant, and each type of business owner needs to figure out what layer of business this social media giant will deliver to your bottom line.
Can Facebook drive revenue to Car dealers?
The answer is yes. But not in the way we traditionally think about… Continue
Added by Dani Lunsford on October 3, 2014 at 9:00am —
Please feel free to share this event with your friends.
Facebook’s Boost Post button can be a powerful tool to target people close to your dealership at a very low cost. Let me show you 7 ways you can use this button with results from other… Continue
Added by Rob Hagen on October 3, 2014 at 7:30am —
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,… Continue
Added by Rob Hagen on October 1, 2014 at 7:55am —
It’s been a busy month for social media.
With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.
How can these changes affect your digital marketing strategies? Take a look:
Atlas Re-Launch… Continue
Added by Lisandra Ramos on October 1, 2014 at 6:00am —
As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.
As an example, I want to share with you a case study of a Valentine’s Day contest we did with… Continue
Added by Rob Hagen on September 29, 2014 at 8:00am —
Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t… Continue
Added by Rob Hagen on September 28, 2014 at 1:01pm —
Facebook Advertising Conversion Tracking
This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook… Continue
Added by Ralph Paglia on September 13, 2014 at 6:28am —
In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in… Continue
Added by Timmy D. James on September 8, 2014 at 4:30am —
If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not matter. This may be shocking to some, but the truth is, it should not be about the amount of page likes… Continue
Added by Amanda Ryan on September 6, 2014 at 9:17am —
If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not… Continue
Added by Amanda Ryan on September 6, 2014 at 9:00am —
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!
10. Now There's a Fitness Tracker for Your… Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am —
Facebook organic reach is dead…sort of.
There seems to be a lot of talk in the social media marketing world about the death of Facebook organic reach without a better…
Added by Erin Ryan on June 16, 2014 at 7:53am —
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to… Continue
Added by Jason Turner on June 12, 2014 at 8:00am —
Your Facebook page is a lot like a sports car. It's got a lot of moving parts, requires some dedicated maintenance to stay in working condition, and can be unreliable depending on who made it.
But how do I do all of this? What maintenance do I have to perform? How do I know my page is in good… Continue
Added by Mark Frost on June 10, 2014 at 5:56am —
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been… Continue
Added by Elena Ciccotelli on May 29, 2014 at 1:48pm —
Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I… Continue
Added by sara callahan on May 28, 2014 at 4:51am —
Instagram Rises Above Twitter and Facebook:
"Teen Americans’ Most Important Social Network"…
Added by Ralph Paglia on May 22, 2014 at 7:00am —