ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
After all, there is a tremendous difference between having a…Continue
LinkedIn has been in a strange position for awhile now.
They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench…Continue
Added by Timothy Martell on November 20, 2013 at 5:00pm — No Comments
There have been and always will be right and wrong ways to go about marketing on Facebook. The only things that change are the ways to go about doing the "right" things. While some would say there are no rules on social media, there are definitely best practices to do and poor practices to avoid.
In this infographic…Continue
If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…Continue
About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).
KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…Continue
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…Continue
Added by J.D. Rucker on November 4, 2013 at 12:30pm — No Comments
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook…Continue
Added by J.D. Rucker on October 29, 2013 at 9:30am — No Comments
Sure, the numbers are still huge, but the problem stems from who makes up those numbers. An increasingly large amount of parents and grandparents are getting in on the…Continue
Don’t get me wrong. There’s an extremely complex and effective methodology behind utilizing Facebook as a true marketing and advertising tool that requires some specialized training, a strong sense of creativity, a willingness to experiment, and an unrelenting focus on keeping up with the latest and greatest from experts and Facebook itself.…Continue
Added by J.D. Rucker on October 25, 2013 at 7:30am — No Comments
Added by Ralph Paglia on September 12, 2013 at 12:40pm — No Comments
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.
The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…Continue
Added by David Sharp on July 25, 2013 at 3:39pm — No Comments
As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…Continue
Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments
Press releases are a great way to promote and disseminate information about your company. I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…Continue
Added by sara callahan on July 10, 2013 at 6:32am — No Comments
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.
As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).
Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments
There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.
The problem with this is…Continue
Added by J.D. Rucker on July 2, 2013 at 6:00am — No Comments
Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…Continue
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…Continue
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…Continue
Added by J.D. Rucker on June 26, 2013 at 6:30am — No Comments
The 10 Commandments of the Facebook Hashtag
Written by Naked Lime Marketing
1. Use it in real-time marketing. People can now follow events as they happen on Facebook as they could on Twitter. Be part of the conversation.…