Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on March 21, 2018 at 1:00pm — No Comments
Albany, NY – March 20, 2018 – The Federal Trade Commission (FTC) has blocked Auto/Mate Dealership System’s pending acquisition by CDK Global.
In April 2017, the two companies signed an agreement outlining terms…
Added by Mike Esposito on March 20, 2018 at 10:30am — No Comments
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
Added by Tony Orlando on May 27, 2016 at 5:00am — 3 Comments
The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…
Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments
Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments
In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.
In the past, personal branding by salespeople was geographically restricted, simply…
ContinueAdded by Paul Moran on July 17, 2015 at 6:00am — 8 Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little…
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
It’s no secret that the FTC has been monitoring brand usage of social media.
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…
ContinueAdded by sara callahan on December 5, 2014 at 6:00am — 5 Comments
As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…
Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments
Added by Ralph Paglia on September 25, 2014 at 8:00pm — 10 Comments
Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission has…
Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…
ContinueAdded by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments
Added by Jon Floyd on September 23, 2013 at 1:30pm — 7 Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…
ContinueAdded by Camille Forte on June 21, 2013 at 11:30am — No Comments
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…
Added by Arnold Tijerina on March 13, 2013 at 1:38am — 1 Comment
In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.
The…
ContinueAdded by Jim Radogna on January 9, 2013 at 5:30pm — 2 Comments
The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google.
Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…
ContinueAdded by Timothy Martell on September 16, 2012 at 7:30am — No Comments
Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments
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Automotive Digital Marketing
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.
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