Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by Ralph Paglia on March 21, 2018 at 1:00pm — No Comments
Albany, NY – March 20, 2018 – The Federal Trade Commission (FTC) has blocked Auto/Mate Dealership System’s pending acquisition by CDK Global.
In April 2017, the two companies signed an agreement outlining terms…
Added by Mike Esposito on March 20, 2018 at 10:30am — No Comments
It wasn’t all that long ago that dealers were limited to just a few forms of advertising: print, radio and television.
Then along came the Internet, which provided more opportunities to reach consumers including websites, third party listing sites, banner ads, PPC and e-mail. Soon, social networks…
The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…Continue
Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments
Oct 30, 2015…Continue
Added by Ralph Paglia on October 29, 2015 at 5:00pm — No Comments
In the past, personal branding by salespeople was geographically restricted,…Continue
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…Continue
As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…Continue
Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments
Edited Excerpt from Article…Continue
Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…
Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.
The challenge for these dealers now lies with…Continue
Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…Continue
In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.
Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…Continue
Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments
Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments