Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'FTC' (11)

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…

Continue

Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC Reporter

FTC acknowledges auto dealer probe after discovery bust-up...

Edited Excerpt from Article…

Continue

Added by Ralph Paglia on September 25, 2014 at 8:00pm — 10 Comments

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…

Continue

Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…

Continue

Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

Continue

Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments

TrueCar CEO stays focused as controversy swirls

TrueCar Update

After the trouble…

Continue

Added by Jonathan Floyd on September 23, 2013 at 1:30pm — 7 Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

Continue

Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

The FTC May Have Just Killed Twitter Marketing For Dealers

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…

Continue

Added by Arnold Tijerina on March 13, 2013 at 1:38am — 1 Comment

Is Your Information Safeguards Plan Keeping Up With Technology?

In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.

The…

Continue

Added by Jim Radogna on January 9, 2013 at 5:30pm — 2 Comments

Google On The Verge Of Anit-Trust Lawsuit

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google.  

Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…

Continue

Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments

FTC: Bloggers Not the Target, Advertisers Are



If you are a follower of social media news, I’m sure you didn’t miss all of the discussions about the FTC announcing guidance for bloggers having to disclose any freebees they receive from companies. It’s been a hot discussion topic across blogs, the advertising industry and major media outlets. In fact, if you want to understand the topic better than I can ever describe… Continue

Added by Christopher Baccus on October 21, 2009 at 1:58pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service