Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and in a very big way.
Movie theater chain, AMC,…Continue
Added by Mike Gorun on February 1, 2014 at 5:26am — No Comments
Written by: Steve Hall
Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?
I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…Continue
Added by Garry House on May 16, 2013 at 7:30am — No Comments
I am still in love with this job, and I think it’s in large part because it’s about keeping an open mind and always learning -- I'd hate to be in a job that wasn't. Each time I’ve reached out to this virtual community for some help, the response has been prompt, and I do keep learning…Continue
Added by Joshua Michael Friedman on October 10, 2011 at 7:00am — No Comments