Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons…Continue
Added by Manny Luna on April 4, 2014 at 1:25pm — No Comments
Apple has just released its latest “Play” into the automotive sphere.Continue
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.
Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…Continue
Added by Will Michaelson on June 15, 2012 at 7:26am — No Comments
You have a 22 year old potential client ready to make the largest purchase of their life at this point. They are one of the most technical savvy consumers you have ever faced. These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.
According to Pew Center’s Internet and American Life Project the average…Continue
Added by James Schaefer on June 4, 2012 at 11:03am — No Comments
My first car which I purchased was a 1977 White 4-Speed Toyota Corolla. It wasn’t the nicest looking vehicle anyone has ever seen. As a matter of fact, it was what people today would call a “hoopty” or “jalopy”. As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades. My taste in style has since changed. It was ugly to say the least, but it was mine!
Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments
May 24, 2012
While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."
That's what the management team of JC Penney must've thought for…Continue
Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments
Added by Ronda Miller on April 19, 2012 at 6:02pm — No Comments
Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule: treat others the way you want to be treated.
At the re:member group, we know that a systematic approach to building customer loyalty works. Our Dealership programs yield an increase of service revenue by as much as 39 percent among Members and have increased sales by 7.5 percent. But I’ll be the first to admit that our Loyalty…Continue
Added by Paul N. Long on March 26, 2012 at 8:57am — No Comments
Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group). The main premise of Net Promoter stems from the…Continue
Added by Paul N. Long on March 20, 2012 at 6:37am — No Comments
My youngest sister was born premature and as a result had pulmonary problems as a child. Because she suffered from chronic asthma, there was little expectation for her to be a strong and healthy child. One of the therapies she was subjected to in an effort to strengthen her lungs, was swimming underwater. I am sure this started out as a terrifying experience for a young child who had…Continue
Added by Stephanie Young on August 4, 2011 at 7:00am — No Comments
In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business. (To read more on this back story, please visit “Seeing What People Say”) I had no idea what a gift my father had given me during my childhood until I became a…Continue
In real estate it is location, location, location. In the retail sales world, it is perception, perception, perception. Every one of your consumers wants to have a individualize experience when doing business with your organization. I like to call it the “Disney” experience since Disney has set the benchmark in customer service. It…Continue
Added by Stephanie Young on July 1, 2011 at 6:30am — No Comments