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All ADM Blog Posts Tagged 'Experience' (26)

Your Hispanic Consumer: Part IV

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…


Added by Joseph Little on August 18, 2015 at 8:07am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…


Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich culture,…


Added by Joseph Little on August 10, 2015 at 9:49am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…


Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments

Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…


Added by Joseph Little on July 28, 2015 at 6:53am — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…


Added by Joseph Little on July 27, 2015 at 8:45am — No Comments

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand


Ask most …


Added by Joseph Little on July 21, 2015 at 7:37am — No Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…


Added by Joseph Little on July 16, 2015 at 8:00am — No Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…


Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…


Added by Ralph Paglia on September 24, 2014 at 8:00pm — 2 Comments

Does A Great Leader Make A Great Team?

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons…


Added by Kalyn Kasun on September 15, 2014 at 7:00am — 1 Comment

Apple CarPlay : The Automotive Experience Hits The Gas.


Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which…


Added by Josh Knutson on March 3, 2014 at 1:30pm — 7 Comments

Does Website Appearance Matter?


In this infographic, you’ll learn if your website’s appearance really does matter. 


Link to Infographic



Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments

Putting the business aside, what are YOU — A Commodity or a Brand?

Do not be afraid

As human beings we have a tremendous ability to deceive ourselves.  Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…


Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments

Is a Visit to Your Service Bay like Pulling Teeth for Your Customers?

I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.


Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…


Added by Will Michaelson on June 15, 2012 at 7:26am — No Comments

Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…


Added by James Schaefer on June 4, 2012 at 11:03am — No Comments

Remember When You Bought Your First Car?

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!



Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments

The spectacular marketing fail of JC Penney


  • The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…


Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever

Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…


Added by Ralph Paglia on May 8, 2012 at 10:30am — 2 Comments

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