Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
Added by Ralph Paglia on August 9, 2010 at 2:30pm — No Comments
Added by Ken Beam on July 29, 2010 at 6:31am — No Comments
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…Continue
Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments