In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good …

The winners of the ADM Scholarship Program have been chosen and announced on behalf of First Class Educators. These two candidates will receive complimentary registration and hotel stay at the Digital Marketing Strategies Conference, February 5-7, 2013 just prior to the NADA Convention.

Since…

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My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…