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Ralph Paglia's Blog Posts Tagged 'Engine' (13)

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments

Top 20 Google Search Engine Advertisers of 2011

Google's 20 Largest U.S. Search Advertisers of 2011



Over the…

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Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments

Google Invention Shakes Up Search Engine Optimization Industry

Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments

Search Engine Reputation Management – Stop looking in the rear view mirror

Search Engine Reputation Management – Stop looking in the rear view mirror

When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.

Stop Looking in the rear view…

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Added by Ralph Paglia on July 30, 2011 at 10:44am — 1 Comment

Google, Microsoft and Yahoo Announce Common Standards for Search Engine Indexing

Getting to Know Structured Data Markup

Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…

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Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments

Search Engine Friendly Domain Names

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain,…
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Added by Ralph Paglia on December 11, 2009 at 1:00pm — 3 Comments

Ten of the Most Common Ways Dealers Waste their Search Engine Advertising Budgets



This article is based on an edited version of the "Top 10 ways to Waste your Automotive search marketing budget" blog article referenced in an ADM forum comment by… Continue

Added by Ralph Paglia on November 16, 2008 at 1:30pm — No Comments

Does Having Automotive Keywords in Your URL's Give You a Search Engine Advantage?

SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue

Added by Ralph Paglia on May 23, 2008 at 7:30am — 4 Comments

Ward's Dealer Magazine: Search Engine Marketing Can Destroy Dealer Ad Budgets

TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.



That warning flag is raised during… Continue

Added by Ralph Paglia on April 25, 2008 at 4:36pm — No Comments

Blended (Universal) Search Engine Results Study

Objective & Background

In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market… Continue

Added by Ralph Paglia on April 16, 2008 at 9:00am — No Comments

Search Engine Marketing Firm iProspect Study Finds Blended Search Dominates User Preference for Selecting News, Image, and Video Results

BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.



Download PDF of Study including multiple charts:… Continue

Added by Ralph Paglia on April 16, 2008 at 8:30am — No Comments

Search Engine Optimization (SEO) Web Based Toolset

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.…

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Added by Ralph Paglia on February 2, 2008 at 4:00pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

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Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

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