Search Engine Reputation Management – Stop looking in the rear view mirror
When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.
Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…
Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study
Fort Lauderdale, Florida (December 20, 2010) – The latest study conducted by AutoUSA reveals that 94.2% of dealers increased market share in 2010, and more than 70% reported an increase in new car margins. Dealerships that gained market share this year attributed the growth to improved customer service (69%), friendly process (65%), best… Continue
Added by sara callahan on December 20, 2010 at 6:08am —
In this Article we show the all New BMW 1 Series M coupe fully unveiled for the first time. This car has been in the works for the past 3 years and I must say BMW has hit the nail on the head with this one. With a stunningMtech Aero Kit,…
Google Instant is fairly revolutionary in regards to how it changes search engine optimization and search engine marketing. For those of you unfamiliar with Google Instant, here's a brief roundup:
Instead of waiting until you type your entire search, Google will predict what you're typing and change the search results in real time as you type. Google claims it will decrease the amount of time it takes a user to find the content they're looking for by as much… Continue
Added by Duncan Scarry on September 13, 2010 at 9:24am —
We’re on an aggressive push to connect our new website platform, Engine5, with Dealerships in all 50 states by the 4th of July. With our vast array of products, there are plenty of ways to get started with DealerFire:
Here are 5 avenues you may have overlooked or forgot about.
Most companies are already signed up with BBB but is your website linked from there? There are 2 different pages where you can list your link on the bbb website. The one is your profile page that lists your rating. The other is their consumer index located at…
Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?
Answer: A search-engine-friendly URL is a well-formed path that contains a domain,…Continue
SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue
TAMPA – Auto dealers can get burned buying overly general keyword terms for search-engine marketing, some auto retailers who learned the hard way say. Paying per-click for specific search terms effectively can highlight a dealership’s ranking in the results listings of search-engine Web pages. But if chosen search terms are too broad, a dealership can end up paying for lots of clicks by Internet users who aren’t in the market to buy a vehicle.
Objective & Background
In December 2007 and January 2008, iProspect partnered with JupiterResearch to develop and field a survey containing questions about the behavior of search engine users. The objective of the survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market… Continue
Added by Ralph Paglia on April 16, 2008 at 9:00am —
BOSTON, MA — Search engine marketing firm iProspect today published the iProspect Blended Search Results Study. Sponsored by iProspect and conducted by JupiterResearch, the study reveals that in the case of news, image, and video results, search engine users click specialized content within general search results more than they do within vertical search results.
Download PDF of Study including multiple charts:… Continue
Added by Ralph Paglia on April 16, 2008 at 8:30am —
Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…
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