Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What does it take to really make it worth the effort?
We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell…Continue
Added by Steve Tamulewicz on August 24, 2015 at 8:30am — No Comments
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
Word on the street in the SEO world is that Google just had a big algorithm update that is finally starting to match what they've been saying for a while: mobile-friendliness is important for search rankings.
The move was first noted by …Continue
Amongst the oldest automobile manufacturing companies in Germany, Audi boasts of a fascinating history and legacy that sets it apart as a leader in world auto manufacturing. For all the car connoisseurs, it has always been one of the most desirable possessions and special care is taken when it comes toAudi’s repair and maintenance by all its proud owners. Here is a hands-on guide that enables you to take care of your Audi and maintain its value for a long time to come.…Continue
Added by Merry Gomes on July 4, 2014 at 4:11am — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…Continue
Added by Joe Schwartz on January 16, 2013 at 10:25am — No Comments
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from…Continue
Added by Timothy Martell on November 8, 2012 at 10:00am — No Comments
No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up…Continue
Added by Timothy Martell on October 25, 2012 at 6:00am — No Comments
Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often…Continue
Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-trust case against them, now it…Continue
Added by Timothy Martell on October 23, 2012 at 6:00am — No Comments
We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until…Continue
Added by Timothy Martell on October 17, 2012 at 7:00am — No Comments
Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-making system can be fairly convoluted. That’s why this week the U.S. government is rolling out a new search engine to help the politically minded population…Continue
Added by Timothy Martell on September 28, 2012 at 6:16am — No Comments
Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries…Continue
Added by Timothy Martell on September 11, 2012 at 7:30am — No Comments
Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments
Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments
When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.
Stop Looking in the rear view…Continue
Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…Continue
Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments