Marketers on Twitter…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Are you looking for ways to increase sales and customer engagement while keeping the cost in control? Customer attention is limited, making it tougher and tougher to grab and keep customers interested. So sharing a few texting strategies that are helping dealerships increase sales and improve customer…
ContinueAdded by Vidushi Jain on October 29, 2017 at 11:30pm — No Comments
Added by Vidushi Jain on October 20, 2017 at 3:00am — No Comments
Is Email Still The Preferred Way To Reach Customers?
Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive…
ContinueAdded by Vidushi Jain on October 14, 2017 at 5:00pm — No Comments
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Let …
ContinueAdded by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
QUALITY > QUANTITY
Unlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of…
ContinueAdded by David Metter on March 21, 2017 at 1:00pm — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of…
ContinueAdded by David Metter on February 15, 2017 at 1:30pm — No Comments
Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter, as well as add them in places like signatures. When the URL is…
ContinueAdded by Joey Little on February 4, 2016 at 11:29am — No Comments
The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…
Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments
December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short.
The holidays are the perfect time to appeal to consumers and find innovative ways to bring in-market shoppers into your dealership. A simple way to attract more business is…
ContinueAdded by Joey Little on December 8, 2015 at 11:50am — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…
Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments
Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…
Added by Joey Little on August 24, 2015 at 3:31pm — No Comments
Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…
Added by Joey Little on July 28, 2015 at 6:53am — No Comments
The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…
ContinueAdded by Joey Little on July 27, 2015 at 8:45am — No Comments
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by Rob Campbell, Performance Improvement Consultant |
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…
ContinueAdded by CDK Global on November 21, 2014 at 4:30pm — 3 Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both…
Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments
This infographic from Quicksprout showcases the…
ContinueAdded by Ralph Paglia on February 26, 2014 at 3:00am — 5 Comments
Marketers on Twitter…
Added by Ralph Paglia on June 20, 2013 at 1:39am — 10 Comments
Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments
Written By: Robin Cunningham
For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute. I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…
ContinueAdded by Garry House on March 28, 2013 at 12:12pm — No Comments
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