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All ADM Blog Posts Tagged 'Engagement' (26)


Influencer
This Week in Social Media

News for the Week of 2.4 

Snapchat Add Me URLs

Snapchat recently rolled out Add Me URLs to make adding people even easier. Users are now able to copy their own unique URLs and instantly share them via apps like Twitter,…

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Added by Joey Little on February 4, 2016 at 11:29am — No Comments


Influencer
3 common Facebook misconceptions.

The more I focus on Social Media as a service for our clients, the more I focus on the value of Facebook. The biggest reason is that I have witnessed time and time again is the impact it has on sales for my…

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Added by Jeff Glackin on February 1, 2016 at 6:00am — No Comments


Influencer
10 Ways Your Dealership Can Benefit From Being More Like Santa

December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short. 

The holidays are the perfect time to appeal to consumers and find innovative ways to bring…

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Added by Joey Little on December 8, 2015 at 11:50am — No Comments


Influencer
THE VALUE OF MOBILE ENGAGEMENT



Is there value in a mobile app for your dealership?  The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities.  This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages.  Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement…

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Added by Matt Kuczka on October 2, 2015 at 11:24am — No Comments


Influencer
Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…

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Added by Joey Little on August 24, 2015 at 3:31pm — No Comments


Influencer
Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…

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Added by Joey Little on July 28, 2015 at 6:53am — No Comments


Influencer
10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…

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Added by Joey Little on July 27, 2015 at 8:45am — No Comments


Influencer
4 Simple Ways To Boost Clicks & Conversions on Your Dealership Website



Rob Campbell, Performance Improvement Consultant
by Rob Campbell, Performance Improvement Consultant

4 Simple Ways to Boost Clicks & Conversions on Your Dealership Website

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…

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Added by CDK Global on November 21, 2014 at 4:30pm — 3 Comments


Influencer
Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments


Influencer
Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be…

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Added by Erika Kay Simms on October 21, 2014 at 4:34pm — No Comments


Influencer
Infographic: 281% Increase In Google+ Engagement for Car Dealers

HOW CAR DEALERS CAN INCREASE GOOGLE PLUS ENGAGEMENT BY 281% - INFOGRAPHIC

This infographic from…

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Added by Ralph Paglia on February 26, 2014 at 3:00am — 5 Comments


Influencer
Vine Generates Surprisingly High Engagement Rates on Twitter

Marketing Research Report Shows That Tweets With Vine Uploads Create “Surprising” Engagement Rates

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Added by Ralph Paglia on June 20, 2013 at 1:39am — 10 Comments


Influencer
AutoMarketing Pros Know Content Drives Car Buyer Engagement

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…

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Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments


Influencer
From the NCM Institute: Do your managers know how to maximize their ROI opportunities? Written By: Robin Cunningham

Written By: Robin Cunningham

For the last sixteen months I have had the incredible experience of being a lead instructor with the NCM Institute.  I have had the opportunity to work with hundreds of dealership managers in our multi-level classes for general managers, general sales managers, used vehicle managers, service managers, financial managers, and some private dealership training, as…

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Added by Garry House on March 28, 2013 at 12:12pm — No Comments

Attention Dealers: Targeted Communities Start With Targeted Conversations

Communities, we are all a part of one, whether it be the community within our local area, the one with family and friends, or our online communities, they all play a vast role in who we are and what we wish to accomplish, in life and in business.

It’s no secret that humans are…

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Added by Amanda Ryan on February 26, 2013 at 5:22pm — 1 Comment


Influencer
From the NCM Institute Blog:Does Your Service Department Have a High-Performance Culture?

At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient: most…

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Added by Garry House on January 24, 2013 at 12:21pm — No Comments


Influencer
Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment


Influencer
Facebook Photos Generate 89% of Car Buyer Engagement

Facebook Photos Represent 89% of Car Dealerships’ Most Engaging Posts

 …

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Added by Ralph Paglia on December 11, 2012 at 3:30pm — 6 Comments

Digital Engagement Marketing

Digital Engagement Marketing or DEM is an SCD concept designed to connect the Right Now Buyer in your community to your products and/or services.

 

The SCD concept is strategically designed to accomplish buyer to product end-result activity -…

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Added by Dr. Harold Elam Jr. on December 5, 2012 at 7:30pm — No Comments


Influencer
Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

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Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

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