Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Email' (49)

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments

Take Advantage of Email in Facebook Advertising

Email

Here's a quick post for you (I know many of my recent posts have been pretty long).

If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…

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Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments

Email, Social Media, Blogging and Case Studies Are Most Important To Business Marketing

If B-2-B Marketers Identify Email and Social media as their Most Important Digital Tools, then what does that say about Email and Social Media as a Customer Retention and Relationship Management Tool for Automotive Consumers?…

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Added by Ralph Paglia on March 7, 2013 at 10:30am — 1 Comment


Influencer
The Importance of Positive Online Reviews To Car Dealers

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many positive reviews from customers does your dealership have on Google Plus Local,…

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Added by Adam Ross on October 29, 2012 at 9:30am — No Comments


Influencer
Manage your Dealerships Email Templates with Ease

Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.

Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…

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Added by Chad Coates on August 24, 2012 at 1:00pm — 1 Comment

How To: Better Email Marketing for Car Dealers

How To Execute Improved Email Marketing Campaigns at Your Dealership

Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately sales…

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Added by Ralph Paglia on August 1, 2012 at 1:54am — 14 Comments

Are Your Dealership Emails Mobile Ready? They Need to Be…

Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send.  A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011.  This is a 36 percent gain from the end of 2010.

 …

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Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments


Influencer
Sold 14 Cars with GeoMailers' Custom Auto Email Campaigns

We just did another email campaign with GeoMailers. I promised I'd blog again if it was a success. We did a Month End Campaign targeting Honda owners and sold 14 cars!!!

I've said it before, GeoMailers' Targeted Email Marketing Services is the best email marketing company I've ever used!

Check them out at www.geomailers.com

Added by Craig Salas on May 2, 2012 at 4:30pm — 1 Comment


Influencer
Target Email Marketing - GeoMailers

GeoMailers is your one-stop shop for Automotive Email Marketing. I'd highly suggest you take advantage of their Targeted Email Marketing Services for your next sales campaign.

You can target by demographic (such as household income, gender, age, etc) as well as Geo-Target by the consumers home zip code. With over 200 million consumers nationwide, you're sure to find enough car buyers in your backyard.…

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Added by Craig Salas on April 24, 2012 at 7:00am — No Comments


Influencer
Automotive Email Marketing

GeoMailers Automotive Targeted Email Marketing Services have the best ROI of all forms of marketing. With a database of over 200 million opt in consumer email list, GeoMailers gives you direct access to your buyers.

You cant target by zip code as well as demographics (age, income, etc). If that wasn't powerful enough, you can also target by make / model.

Go to: www.GeoMailers.com

Added by Craig Salas on April 23, 2012 at 11:49am — No Comments

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages



Email is by far the most popular channel among US…

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Added by Ralph Paglia on April 10, 2012 at 11:00am — 1 Comment

Tips for Auto Dealership Email Marketing Campaigns

While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected.  When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers. 

If your…

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Added by Ali Amirrezvani on February 21, 2012 at 8:22am — 3 Comments

Auto Industry Phone, Mail and Email Database Lists of Key Decision Makers

OneStop Database Solutions can help you reach Automotive Industry Professionals within industries segments such as:

  • Motor Vehicle Dealers (New and Used)
  • Auto and Home Supply…
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Added by Ralph Paglia on January 16, 2012 at 8:52am — No Comments

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.

 

Here are some tips to avoid the dreaded spam filter in your customer's email…

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Added by Ali Amirrezvani on October 17, 2011 at 8:04am — 1 Comment

Fixing Template Emails to Get Results

I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given.  It was a chore that as a child I found little value and a whole lot of grief in participating.  As an adult, I have learned that it is the little things in life that make an experience memorable.

 

We all have mailboxes full…

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Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments

How to Write an Effective Sales Letter

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…

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Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
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Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

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Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments

Email Versus Social Media



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Added by Ralph Paglia on October 21, 2010 at 8:30am — No Comments

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