Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED…Continue
For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.
One of our team leaders utilizes a method he calls the…Continue
Added by Paul Potratz on August 9, 2015 at 1:00pm — No Comments
80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…Continue
Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments
Hello Everyone, I am hoping that someone on here might be able to assist me in a Service BDC Process and Scripts?? I am a BDC Director for sales since 2007 but I just got a new position to build up 5 stores Service BDC's because they do not have one yet. So my problem is that I am not to familiar with the service side of BDC and I know that you can't come at the customers the same way as sales BDC would. If anyone is willing to share service BDC scripts and emails that would be greatly…Continue
Added by Bethany Juneau on November 15, 2014 at 8:06am — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…Continue
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…Continue
Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments
The rise of social media has had others making other predictions for years. One such prediction has been in the form of…Continue
Added by Adam Ross on October 29, 2012 at 9:30am — No Comments
Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.
Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain from the end of 2010.
Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments