Professional Community for Car Dealers, Automotive Marketers and Sales Managers
On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email…Continue
Added by Kenny Alward on August 12, 2014 at 6:30am — No Comments
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
Sales letters are important tools for interactive marketing, lead generation and nurturing sales opportunities. In the age of digital marketing, usually one of the earliest experiences a potential consumer will have with an organization is some impersonal written for the masses word format.
Selling is like dating. Imagine you are on a first date; would…Continue
Added by Stephanie Young on February 13, 2014 at 8:00am — No Comments
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…Continue
Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments
The rise of social media has had others making other predictions for years. One such prediction has been in the form of…Continue
Added by Adam Ross on October 29, 2012 at 9:30am — No Comments
Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.
Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain from the end of 2010.
Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments
We just did another email campaign with GeoMailers. I promised I'd blog again if it was a success. We did a Month End Campaign targeting Honda owners and sold 14 cars!!!
I've said it before, GeoMailers' Targeted Email Marketing Services is the best email marketing company I've ever used!
Check them out at www.geomailers.com
Added by Craig Salas on May 2, 2012 at 4:30pm — No Comments
GeoMailers is your one-stop shop for Automotive Email Marketing. I'd highly suggest you take advantage of their Targeted Email Marketing Services for your next sales campaign.
You can target by demographic (such as household income, gender, age, etc) as well as Geo-Target by the consumers home zip code. With over 200 million consumers nationwide, you're sure to find enough car buyers in your backyard.…Continue
Added by Craig Salas on April 24, 2012 at 7:00am — No Comments
GeoMailers Automotive Targeted Email Marketing Services have the best ROI of all forms of marketing. With a database of over 200 million opt in consumer email list, GeoMailers gives you direct access to your buyers.
You cant target by zip code as well as demographics (age, income, etc). If that wasn't powerful enough, you can also target by make / model.
Go to: www.GeoMailers.com
Added by Craig Salas on April 23, 2012 at 11:49am — No Comments
Automotive Consumers Vastly Prefer Email for Direct Marketing Messages
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.