It Pays To Drive - ODO Club Dealers reward their best customers with incentives based on the miles they drive... The more miles a customer drives, the more rewards and retention incentives they earn.

Take a moment to think about the best customers any dealership can have. Those that drive many…

Most people drive on the highway regularly enough that they tend to forget how dangerous it can be. If you want to avoid a costly or even fatal traffic accident, keep these safe driving tips in mind even if you think highway driving is second-nature.

Watch Your…

Driving your vehicle in rainy weather can increase your risk of accidents. Federal data suggests that rainy weather is more dangerous than snow, wind, fog or other weather-related factors and causes an average of…

I spend a lot of weekends at the track, either working with my friends on their cars, racing my car, or helping them race their car.

When I was younger, I was lucky enough to live next to a rally driver, and he took the time to actually teach me the basics of how to handle a car,…

Weed Out the Confusion: One-Third of Teens Think Driving Under The Influence of Marijuana is Legal in States Where Recreational Use By Adults is Permitted…

Semi-trucks go by various names: semi-trailers, big rigs, eighteen-wheelers, tractor-trailers, or simply, semis.

No matter how you refer to them, driving around a semi can be a nerve-wracking experience, especially if you end up in between a few of them. But just because you are…

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

Drivers can experience difficulties and accidents in bad weather no matter the time of year. The following top four tips for driving in bad weather can prevent accidents and make roads safer for everyone.



Clear Away All Obstructions



Whether you find leaves or snow and…

This winter is supposed to be a slick and snowy one according to the experts. These predictions have many debating how to get over…

The success of most marketing campaigns comes down to user conversion. This metric could include clicking on a link, downloading an app, or providing their information for future emails or phone calls. Most marketing campaigns have a conversion rate of around5% or less, and even fewer people are actually paying for a service. One of the ways marketers and businesses can increase their conversion rates is to invest in interactive content, which has proven to increase time-on-page and…

AutoMarketers Don't Agree About What's Driving Increased Investments in Analytics

Marketers seeking more tech and data-driven opportunities

Atty. Douglas R. Horn is the founder of Horn Law, a legal firm in Kansas City. He is a well-known attorney who pays great attention to the major causes of accidents. He is among the top trusted attorneys who knows the top driving safety priorities. He is ready to fight for the rights of the injured people, especially teen drivers.

His…

Driving is one of the most pleasurable experiences because through driving you have the liberty to take a fun ride all by yourself. But there are a lot of technical issues that you need to be aware of before you master the art of driving a four wheeler all by yourself. In order to learn these technicalities, it is important to get enrolled in one of the leading driving schools in Parsippany. Driving schools have the infrastructure as well as the experienced…

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

You may not know the name Marina Usaceva, but the Johal family certainly do – her driving actions took the life of their son.

Sukhdeep Singh Johal died after Usaceva smashed her Jaguar into the back of his car in 2013. Police enquiries revealed she had used not one, but two mobile phones, shortly before the fatal accident. The 31-year-old was jailed for six years following the carnage, and the court heard this was the third time she had been caught using her phone behind the…

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Automotive Consumers Don’t Just Ignore Irrelevant Marketing Messages from Car Dealers… They Take Action!

Almost all car buying consumers and service customers claim to have received…

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…

Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message.  A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.

Future solutions…