AutoMarketers Don't Agree About What's Driving Increased Investments in Analytics

Marketers seeking more tech and data-driven opportunities

Atty. Douglas R. Horn is the founder of Horn Law, a legal firm in Kansas City. He is a well-known attorney who pays great attention to the major causes of accidents. He is among the top trusted attorneys who knows the top driving safety priorities. He is ready to fight for the rights of the injured people, especially teen drivers.

His…

Driving at night can be quite risky. The driving conditions of the night are challenging and a large number of accidents take place during the night. Reduced visibility, perception of depth, peripheral vision, colour recognition etc. make it all the more difficult. We also become less alert at night. So,…

Driving is one of the most pleasurable experiences because through driving you have the liberty to take a fun ride all by yourself. But there are a lot of technical issues that you need to be aware of before you master the art of driving a four wheeler all by yourself. In order to learn these technicalities, it is important to get enrolled in one of the leading driving schools in Parsippany. Driving schools have the infrastructure as well as the experienced…

Leasing a car allows you to drive a new vehicle every few years without having to worry about the resale value of the car. Car leasing is a long-term rental that requires you to pay a fixed amount every month to use a vehicle for a number of miles and an agreed period of time. If you want to ensure things before you go for leasing a car, here are some pointers to help you.

Be Prepared…

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

You may not know the name Marina Usaceva, but the Johal family certainly do – her driving actions took the life of their son.

Sukhdeep Singh Johal died after Usaceva smashed her Jaguar into the back of his car in 2013. Police enquiries revealed she had used not one, but two mobile phones, shortly before the fatal accident. The 31-year-old was jailed for six years following the carnage, and the court heard this was the third time she had been caught using her phone behind the…

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Automotive Consumers Don’t Just Ignore Irrelevant Marketing Messages from Car Dealers… They Take Action!

Almost all car buying consumers and service customers claim to have received…

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…

Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message.  A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.

Future solutions…

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…

EDITOR'S NOTE: I just love this article that was written by Alexa Stanco...

Driving Under the Influence of Your Dog