Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Continue

Automotive Consumers Don’t Just Ignore Irrelevant Marketing Messages from Car Dealers… They Take Action!

Almost all car buying consumers and service customers claim to have received…

Continue

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

 

Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…

Continue

Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message.  A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.

Future solutions…

Continue

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

Continue

A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…

Continue

Watch Ken Beam Show-N-Tell you all about this beautiful, very low mileage 2007 VW Beetle at Douglas Volkswagen in Summit New Jersey! What an awesome color! Gecko Green! Very LOW mileage! *This may very well be the lowest mileage Gecko Green 2007 Beetle on the entire Internet! Only has 26,019 original low miles! Automatic! CFC..... Car Fax Clean! No Accidents!… Continue

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…

Continue

EDITOR'S NOTE: I just love this article that was written by Alexa Stanco...

Driving Under the Influence of Your Dog

A recent study has just shown that driving with your dog can be as dangerous as texting while driving.  The new menace – the78 million dogs in 46 million U.S. households… Continue

Today while driving to work at Grubbs Infiniti (yes, as the Social Media Manager I could easily work from home but prefer to office at the dealership so I stay connected to what's going on) I noticed a Clear Wireless billboard on Central Expressway that showed a lap top sitting on the dashboard of a person's car and showed a traffic camera on the screen. (I will get a picture of it… Continue

1) Keep it simple

It’s easy to come away from a conference like this with information overload and a sense of being overwhelmed and asking yourself where do I start? Keep it simple. This was certainly the underlying message at many of the most recent sessions. Stay focused. Remember to Crawl, Walk, Run (thanks VJ). Stop Chasing Shiny Objects (thank you Mr. Stauning) get the basics under control first. Don’t go it alone. Remember your team mates within your… Continue