Automotive Digital Marketing

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Ralph Paglia's Blog Posts Tagged 'Digital' (64)

Digital Marketing Wild Ride for Dealer.com Team

“It’s been a wild ride with strong results,” Chris Smith of Dealer.com says of a program intended in part to get dealers more involved in…

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Added by Ralph Paglia on August 31, 2018 at 4:00pm — No Comments

Artificial Intelligence Takes Lion's Share of Digital Advertising Spend

AI is Already Helping Your Brand in Social

According to eMarketer research published in September 2017, programmatic ad spending in…

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Added by Ralph Paglia on March 30, 2018 at 12:00pm — No Comments

Maryann Keller Calls Automotive Digital Marketing Shakeup Imminent

Is a Shakeup Imminent in the Automotive Digital Marketing Space?…

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Added by Ralph Paglia on March 1, 2018 at 1:30am — 1 Comment

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments

Six Social Media Statistics From Digital Airstrike That Will Scare You!

6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners

We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88%…

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Added by Ralph Paglia on October 16, 2017 at 8:00pm — No Comments

Google Dealer Playbook Analysis by Launch Digital and Dealer Inspire

The long awaited Google Dealer Playbook was officially released on September 18th, 2017 at the Digital Dealer Conference in Las Vegas.

This playbook is filled with insights directly from Google on how car dealerships…

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Added by Ralph Paglia on September 29, 2017 at 8:30pm — No Comments

LotLinx Launches New Digital Marketing Platform: TURN

CHICAGO -- LotLinx, the leading digital marketing solution for car dealers, launches LotLinx Turn, the automotive industry's first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use…

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Added by Ralph Paglia on January 28, 2017 at 6:30pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …

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Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

Webinar: Attracting Car Buyers With Practical Digital Technologies

EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…

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Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments

Will Car Buying Ever Truly Go Digital?

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

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Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments

Digital Marketing Strategies Conference Workshop Schedule

After reviewing the Digital Marketing Strategies Conference Workshop Schedule shown below, your next action item should be…

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Added by Ralph Paglia on January 25, 2013 at 10:00am — No Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…

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Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they use…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Best Selling Author of The Social Media Bible and Extreme Digital Marketing, to Give Keynote Address at AutoCon 2012 in Las Vegas

Best-selling author, speaker and strategist will give a keynote address as well as lead a panel workshop discussion at the AutoCon 2012 Conference.…
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Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments

Auto Industry Marketers Lack Confidence in Complex Digital Marketing Abilities

Automotive Marketing Professionals Lack Confidence in Complex Digital Marketing Abilities

Most automotive marketers are not yet confident in their ability…

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Added by Ralph Paglia on May 10, 2012 at 1:00pm — 4 Comments

Vice President of Digital at Tier 10 Marketing



Vice President of Digital at Tier 10 Marketing Discusses The Evolution of Automotive Digital Marketing



Ralph Paglia, vice president of Digital at Tier 10 Marketing, is sharing his expertise with…

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Added by Ralph Paglia on March 29, 2012 at 5:30pm — No Comments

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Posted on March 28th, 2012 by Dealer…

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Added by Ralph Paglia on March 28, 2012 at 6:00am — 3 Comments

Digital Dealer: The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here?



The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here?


A brief overview of the last 10 years, where the ‘State of the Art’ for car dealers stands today, and where the most successful dealers will get their competitive advantage…

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Added by Ralph Paglia on March 7, 2012 at 10:00am — No Comments

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