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Paul Potratz's Blog Posts Tagged 'Digital' (6)

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.





Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 9:00am — No Comments

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

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Added by Paul Potratz on November 18, 2010 at 7:59am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic





There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

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Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments

Claim your Dealerships Venue Using FourSquare!

Claim your Dealerships Venue Using FourSquare!



Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that come equipped with GPS. If your Car Dealership isn’t

already listed on…

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Added by Paul Potratz on November 16, 2010 at 11:58am — No Comments

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