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All ADM Blog Posts Tagged 'Digital' (289)

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

This Week in Social Media with @SocialLittleMan

News for the Week of October 19

Pinterest Improves Place Pins

Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…

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Added by Joey Little on October 21, 2015 at 2:27pm — 1 Comment

Twitter Moments And What It Means For Us

If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.

 

Basically, Moments makes it so…

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Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments

New Social Media Platforms and Tools You’ll Want to Utilize With Your Dealership and Advocates

There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth your time. However, there are a few newer platforms and tools that seem to be catching fire for advocates, marketers, and overall social media and mobile users that may come in…

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Added by Joey Little on October 19, 2015 at 12:50pm — No Comments

A Day In The Life Of A Digital Performance Manager

I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.

Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is helping our clients. We play a role in generating leads for…

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Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments

Using Animation To Catch Their Attention

         

         My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.

            While growing up and advancing through school, most of what I learned…

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Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments

Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we…

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Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments

Digital Impact Has Transformed All Automotive Marketing

How Digital Is Shaping Automotive Marketing

James Green lays out the state of the automotive industry's digital transformation, suggesting ways to take advantage of the opportunity.

Written by …

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Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments

This Week in Social Media – Week of 8.24.15

Social Media News for the Week of August 24 via @SocialLittleMan

Blab.im Hitting the Social Scene

Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on.  Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…

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Added by Joey Little on August 26, 2015 at 11:57am — No Comments

73% of U.S. Americans Have a Social Network Profile

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the U.S.…

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Added by Joey Little on August 24, 2015 at 7:43am — 1 Comment

74% of Consumers Rely on Social Networks When Shopping

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

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Added by Joey Little on August 14, 2015 at 8:38am — No Comments

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with…

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Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 6 Comments


Influencer
Is Your Dealership Losing Google's Trust?

Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.

Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.

He discusses why Adwords tools such as Quality Score need to be actively monitored by…

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Added by Robert Monson on May 27, 2015 at 8:48am — No Comments


Influencer
Who Owns Your Cars? Automakers Say They Do

The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…

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Added by Richard Holland on April 30, 2015 at 5:00am — No Comments

Tim James to Present a "Step-by-Step Guide to Successful Video Marketing" at Digital Dealer 18

FOR IMMEDIATE RELEASE

Urbandale, IA--April 6th, 2015--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…

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Added by Brian Cox on April 6, 2015 at 7:50am — 1 Comment

From the Trenches - The Decline of Email Leads

Question:  What does an Internet Representative do?  

Answer:  They answer email leads and make appointments.

Question:  What if email leads decline?…

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Added by Tom Gorham on July 6, 2014 at 12:30pm — 30 Comments


Influencer
Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group 6



https://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415

Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…

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Added by Sean V. Bradley on June 9, 2014 at 8:58pm — No Comments

The Relevance of Ad Extensions



Dan Blau, Senior Digital Advertising Analyst
by Dan Blau, Senior Digital Advertising Analyst

With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…

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Added by CDK Global on May 6, 2014 at 9:30am — 1 Comment


Influencer
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training



http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#

MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…

Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments


Influencer
FTC-Can't Touch This

On March 14, 2014 the Federal Trade Commission, put on it's big kid parachute pants on and took it back to the 90's- "Stop- It's Hammer Time!" They announced that they were charging the Abernathy Motor Company, and two of its principals.

 

Abernathy Motor…

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Added by Arlene Peña on April 8, 2014 at 9:03am — 2 Comments

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