Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Digital' (289)

The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas

5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.



“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the… Continue

Added by Ralph Paglia on August 7, 2008 at 6:00am — 1 Comment

Automotive Dealers Network: In-House Digital Advertising - part 3 of 3 (continued)

When I worked at Courtesy Chevrolet and was responsible for the proper care and feeding of over 5,000 leads a month it became obvious that a good portion of the leads we received each month were not from people ready to buy a vehicle, but rather from people who were trying to get information about whether or not they… Continue

Added by Ralph Paglia on August 4, 2008 at 10:00pm — No Comments

Your Micro Site Inventory!


Click Here to View Article

Added by Alvin Newton on June 17, 2008 at 1:07pm — No Comments

Automotive Dealers Network

Automotive Dealers Network was formed in logical sequence to a gathering of seasoned veterans in the Automotive Profession.



The Automotive Dealers Network welcomes article submissions from their readers as well as experienced professionals in… Continue

Added by Ralph Paglia on June 17, 2008 at 10:00am — No Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

Have you downloaded your copy of the new Ford Digital Advertising Guide yet?

Click on the image below to see the actual site shown:



About ADM

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness… Continue

Added by Ralph Paglia on June 13, 2008 at 7:00am — No Comments

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Ford Lincoln Mercury National eBusiness Weekly Announces Digital Advertising Program for Dealers

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue

Added by Ralph Paglia on June 6, 2008 at 10:30am — No Comments

Digital Savvy Car Buyers Presage Automotive Shopping Behaviors Across the Country - Download Report Here

According to a new analysis from Scarborough Research, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue

Added by Ralph Paglia on May 20, 2008 at 8:00am — No Comments

Dealers Need Something to Blog About - Here's One Example of a Digital Marketing Plan

A dealership's website is really just the beginning of a digital marketing strategy... When Matt Cutler joined Visible Measures last October the company was just preparing to launch itself into the public arena. But one of Cutler's first moves was to put on the brakes. As vice president, marketing and analytics, for Visible Measures, a Boston-based company that provides software to track Internet video metrics, Cutler knew that the company's bare bones website and sparsely published blog… Continue

Added by Ralph Paglia on May 8, 2008 at 6:00pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad agencies and digital marketing service providers are changing their… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net…

Continue

Added by Ralph Paglia on April 19, 2008 at 11:14am — No Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

Digital Advertising Revenue Continues to Grow Despite Economic Downturn

Ask 23 researchers the same question... US spending on online and mobile advertising rose to $29.94 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report. The company included 18 digital and non-traditional media segments in its definition of alternative media. PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007, up from 7.9% in 2002.… Continue

Added by Ralph Paglia on April 2, 2008 at 8:00am — No Comments

PRESS RELEASE: ADP Dealer Services Launches Digital Advertising

Hoffman Estates, Ill., — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results. ADP’s Digital Advertising is specifically… Continue

Added by Ralph Paglia on March 26, 2008 at 1:30pm — No Comments

Ralph Paglia's Summary of Links to Personal Sites, Blogs, Articles and Various Automotive Digital Marketing References

Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:…

Continue

Added by Ralph Paglia on March 23, 2008 at 4:09pm — No Comments

Another Day At The Dealership - Do We Ever Really Know What We Let Slip Through Our Hands?

Monday Morning 9 AM

Lot attendant smashes car that was scheduled for delivery at 4 pm that day.

Net cost $2,584.00



Monday Morning 10 AM

Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.

Net cost $2,300.



Monday Afternoon 1 PM

Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue

Added by Ralph Paglia on March 8, 2008 at 9:00pm — No Comments

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