Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Digital' (284)

Have you downloaded your copy of the new Ford Digital Advertising Guide yet?

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About ADM

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness… Continue

Added by Ralph Paglia on June 13, 2008 at 7:00am — No Comments

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Ford Lincoln Mercury National eBusiness Weekly Announces Digital Advertising Program for Dealers

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue

Added by Ralph Paglia on June 6, 2008 at 10:30am — No Comments

Digital Savvy Car Buyers Presage Automotive Shopping Behaviors Across the Country - Download Report Here

According to a new analysis from Scarborough Research, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue

Added by Ralph Paglia on May 20, 2008 at 8:00am — No Comments

Dealers Need Something to Blog About - Here's One Example of a Digital Marketing Plan

A dealership's website is really just the beginning of a digital marketing strategy... When Matt Cutler joined Visible Measures last October the company was just preparing to launch itself into the public arena. But one of Cutler's first moves was to put on the brakes. As vice president, marketing and analytics, for Visible Measures, a Boston-based company that provides software to track Internet video metrics, Cutler knew that the company's bare bones website and sparsely published blog… Continue

Added by Ralph Paglia on May 8, 2008 at 6:00pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Ralph Paglia Workshop at 4th Annual Digital Dealer Conference & Exhibition April 21-23, 2008

The conference will be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. For information on attending this event, contact Jan Cobb at: Phone: (678) 936-4009 or by E-mail: jcobb@premcor.net…

Continue

Added by Ralph Paglia on April 19, 2008 at 11:14am — No Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

Using Online Digital Marketing and Advertising to Generate Opportunities To Do Business

There are many ways that dealers and ISM's can use online advertising to drive increased volumes of "self-generated" leads... Just remember this, learning how to become a good angler and eating fresh, wild-caught fish (your own leads) is a heck of a lot better than buying farm raised fish slaughtered a week ago, (3rd party leads) then shipped to a Safeway Supermarket (lead provider)... Digital Advertising may not be for every dealership, but those of us who have used dealer generated marketing… Continue

Added by Ralph Paglia on April 7, 2008 at 9:00pm — No Comments

Latest Key Performance Metrics for Automotive Digital Marketing Professional Community

Here’s where we are at with the key activities data showing what is happening at AutomotiveDigitalMarketing.com:

• There have been over 84,962 member visits to AutomotiveDigitalMarketing.com

• There are 703 members on Automotive Digital Marketing Professional… Continue

Added by Ralph Paglia on April 7, 2008 at 8:06pm — No Comments

Digital Advertising Revenue Continues to Grow Despite Economic Downturn

Ask 23 researchers the same question... US spending on online and mobile advertising rose to $29.94 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report. The company included 18 digital and non-traditional media segments in its definition of alternative media. PQ Media put new media ad spending at 16.1% of total US advertising spending in 2007, up from 7.9% in 2002.… Continue

Added by Ralph Paglia on April 2, 2008 at 8:00am — No Comments

PRESS RELEASE: ADP Dealer Services Launches Digital Advertising

Hoffman Estates, Ill., — The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results. ADP’s Digital Advertising is specifically… Continue

Added by Ralph Paglia on March 26, 2008 at 1:30pm — No Comments

Ralph Paglia's Summary of Links to Personal Sites, Blogs, Articles and Various Automotive Digital Marketing References

Here is a list of links that point to various web sites and blogs I have created, as well as access to articles I have written or interviews I have provided to various publications. I am compiling these links so that they can be used as a reference to other professionals interested in Automotive Digital Marketing topics, best practices, research data and the strategies and tactics that can be deployed with eBusiness practices in the car business. Here they are:…

Continue

Added by Ralph Paglia on March 23, 2008 at 4:09pm — No Comments

Another Day At The Dealership - Do We Ever Really Know What We Let Slip Through Our Hands?

Monday Morning 9 AM

Lot attendant smashes car that was scheduled for delivery at 4 pm that day.

Net cost $2,584.00



Monday Morning 10 AM

Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.

Net cost $2,300.



Monday Afternoon 1 PM

Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue

Added by Ralph Paglia on March 8, 2008 at 9:00pm — No Comments

Using Inventory Deep Links As Digital Advertising and Paid SEM Landing Pages

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL's used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store's primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at… Continue

Added by Ralph Paglia on March 3, 2008 at 5:00pm — 1 Comment

Digital Dealer Conference & Exposition at Gaylord Palms Resort & Conference Center in Orlando, FL April 21-23, 2008

This is the biggest retail automotive e-commerce event of the year! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.



The title of the event in Orlando is “Putting all the… Continue

Added by Ralph Paglia on March 2, 2008 at 6:38pm — No Comments

LinkedIn: Automotive Digital Marketing Professional Group Now Available on LinkedIn

Automotive Digital Marketing Group on LinkedIn



You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:



* Reach other members of Automotive Digital Marketing

* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue

Added by Ralph Paglia on February 18, 2008 at 8:00am — No Comments

Automotive Marketing Experts Outline Success Strategies for 2008

Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008



2008 Dealer Marketing Panel of Experts:



Dean Evans

Ralph Paglia

Scott Toland

Alexi Venneri

Charlie Vogelheim



Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue

Added by Ralph Paglia on February 16, 2008 at 8:14pm — No Comments

Digital Dealer Magazine Cover Story; April 2007 Featuring Ralph Paglia

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by : Digital Dealer



In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue

Added by Ralph Paglia on February 15, 2008 at 5:43pm — No Comments

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