Professional Community for Car Dealers, Automotive Marketers and Sales Managers
E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new…Continue
Added by Larisa Bedgood on June 21, 2016 at 5:39am — No Comments
There are a lot of rookie players in the game when it comes to accurate attribution reporting (measuring your digital sales return on investment). More often than not, the task of obtaining valuable sales attribution metrics is put on the bench due to their roaring complexity.…Continue
Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using any of…Continue
Pinterest announced it’s now even easier for users to locate their favorite spots on a map using Pins. New location information will now be…Continue
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in…Continue
Added by Paul Potratz on October 21, 2015 at 12:00pm — No Comments
There are constantly new trends and social media platforms popping up, but several of them don’t stick around or never completely catch on to be worth your time. However, there are a few newer platforms and tools that seem to be catching fire for advocates, marketers, and overall social media and mobile users that may come in…Continue
Added by Joey Little on October 19, 2015 at 12:50pm — No Comments
I sat down recently with one of our Digital Performance Managers, Kelly, to get an inside look an inside look at her daily life and best practices.
Kelly was asked what she feels as the most important aspects of her job, which she stated, “I think the most important part of my job is…Continue
Added by Paul Potratz on October 13, 2015 at 6:30am — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.
Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take…Continue
Added by Paul Potratz on September 19, 2015 at 4:30pm — No Comments
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Added by Ralph Paglia on September 3, 2015 at 9:00pm — No Comments
Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on. Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…Continue
Added by Joey Little on August 26, 2015 at 11:57am — No Comments
In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the U.S.…Continue
Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…Continue
Added by Joey Little on August 14, 2015 at 8:38am — No Comments
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…Continue
Over the last month, there has been a lot of noise about the lack of transparency between some SEM companies and their automotive clients.
Showroom Logic founder Patrick Bennett provides an insightful look at why it's critical for a dealer to have access to have more than just access to their Google Analytics account - they need access to their Google Adwords and Bing Ads accounts, as well.
He discusses why Adwords tools such as Quality Score need to be actively monitored by…Continue
Added by Robert Monson on May 27, 2015 at 8:48am — No Comments
The Digital Millennium Copyright Act is a law enacted in 1998, enforced and administrated by the U.S. Copyright Office. Every three years, the U.S. Copyright Office is tasked with holding hearings to determine what new technology should, or should not, be exempt from copyright laws. According to…Continue
Added by Richard Holland on April 30, 2015 at 5:00am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--April 6th, 2015--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present a "Step-by-Step Guide To Successful Video Marketing: How to Implement and Maintain a Scalable Video Marketing…Continue
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
Added by Manny Luna on June 26, 2014 at 1:30am — No Comments