Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Question: What does an Internet Representative do?
Answer: They answer email leads and make appointments.
Question: What if email leads…Continue
Added by Manny Luna on June 26, 2014 at 1:30am — No Comments
Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…
Added by Sean V. Bradley on June 9, 2014 at 8:58pm — No Comments
|by Dan Blau, Senior Digital Advertising Analyst|
With over 5 billion different searches performed daily, being able to include as much information as possible is vital to a dealership's success. Ad extensions are now a standard feature when…Continue
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…
Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments
On March 14, 2014 the Federal Trade Commission, put on it's big kid parachute pants on and took it back to the 90's- "Stop- It's Hammer Time!" They announced that they were charging the Abernathy Motor Company, and two of its principals.
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital. Enjoy!
Jim Flint, President and Founder Local Search Group
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…Continue
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract us, taking us down an incorrect path based upon lack of understanding. They can entertain us.
This infographic from Yoda London can likely…Continue
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed.
I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…Continue
Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments
Added by Lenny Gomez on June 18, 2013 at 9:09am — No Comments
Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments
More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience.
The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…
Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the…
Added by Lenny Gomez on June 11, 2013 at 7:30am — No Comments
Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…
Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments