Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
In the world of the automotive industry, we are always being evaluated. Whether it’s through customer or manufacturer surveys, this feedback is incredibly valuable and, in some cases, affects dealership revenue.
Just like everyone, I patronize dealerships for my vehicle service. I was concerned…Continue
Added by Dan Beres on February 25, 2016 at 7:00am — No Comments
Has anyone out here successfully had any amount of their customer base actually service the other…Continue
At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient: most…Continue
Added by Garry House on January 24, 2013 at 12:21pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! …Continue
Added by James Schaefer on July 4, 2012 at 8:38am — No Comments
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
I have started and Internet Department for a Honda store about 4 months ago. I am very wise to systems, websites, vendors, etc. I have set up a pretty reasonable system in the past with other dealers but I have a tough road ahead of me now.
Here is the situation:
When I took over, the dealership was doing about 7-8 cars a month via 3rd party lead sources out of the "Internet Department" that consisted of 1 man who just responded to leads and also took lot ups. (not very…Continue
Added by Rebecca Chernek on October 27, 2010 at 1:21pm — No Comments