Here are Three things I've come to realize as an retail ecommerce expert turned automotive marketing professional:
1. The interactive dealership body has exploded over the past 5 years.
2. Dealership website are looking all too much the same.
3. Dealerships are falling victim to the "Cookie Cutter".
If your dealership isn't leasing a web solution from Dealer.com, your likely running on a TK Carsite, eBizAuto or Dealerskin web platform. Wow....Not much room… Continue