ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the…Continue
Women like to buy cars from women. They trust them more. They speak the same language.
When Canadian auto journalist Jeremy Cato spoke to a group of dealers at this year’s Toronto auto show,…Continue
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
More and more people are turning to social network websites to read the reviews of people just like them. A study by Convergys in March 2012 showed that one negative review on a social media site…Continue
Added by chatmeter on February 1, 2013 at 10:30am — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! …Continue
Added by James Schaefer on July 4, 2012 at 8:38am — No Comments
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments
Automotive Media Group < CLICK THE LINK it'll go straight to our channel because our site is currently still under construction.
I would like to know ANY thoughts.....
Also, check out where it all began, it's come a long way.... >>>> Chicago Cars Direct
Added by Matt Palmer on April 12, 2011 at 10:26am — No Comments
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.
When I was at the I NADA convention a month or so ago, I met many great dealers who were excited about their prospects for 2010 and many vendors who had some exciting new technologies and strategies for getting more people to the dealers’ stores.
I was asked many times what my company does and my response was, “Improving customer service and sales through consistent management…Continue
Added by Glenn Pasch on March 15, 2010 at 8:19pm — No Comments
The statistics about the importance of women as a consumer are very familiar to…Continue