Automotive Digital Marketing

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Ralph Paglia's Blog Posts Tagged 'Dealership' (44)

Search Engine Optimization: Easy-to-Use Tools to Improve Your Dealership Website’s SERP Rankings

What happens to car dealership websites that don’t show up on the first page of search results? ...They remain buried forever (play scary music).…

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Added by Ralph Paglia on June 5, 2018 at 9:30pm — No Comments

Automotive Event: Fine Cigar Dinner for Dealership and Repair Shop Owners and Managers

Richie Bello Announces Fine Cigar Dinner for Auto Dealers and Repair Shops to be held at Beach Club Estate in New York on May 9, 2018…

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Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…

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Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments

How To Create a Dealership Facebook Page

Did you know that social media engagement improves car dealership website search engine rankings?

Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?

Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.

If your dealership doesn’t already have a Facebook business…

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Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

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Added by Ralph Paglia on April 23, 2017 at 5:30pm — 2 Comments

Building Dealership Email Marketing Lists The Right Way

The most used online app isn’t Facebook, Twitter, or LinkedIn... It’s Email.

More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And…

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Added by Ralph Paglia on January 12, 2017 at 9:00pm — No Comments

2017 Mobile Marketing Facts and Charts for Dealership Decision Makers

5 Charts to Inform Your Mobile App Marketing in 2017

Mobile apps’ influence on digital media continues to grow stronger with each passing year.…

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Added by Ralph Paglia on January 2, 2017 at 2:30am — No Comments

Marketing Marvels: Get More From Dealership Email Signatures With Sigstr

How To Get More From Dealership Employee Email Signatures With Sigstr

This is episode three of Jay Baer's new show: Marketing Marvels.

It almost seems too simple: Utilizing employee email…

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Added by Ralph Paglia on June 14, 2016 at 6:00pm — No Comments

Does Your Dealership Leverage Video Micro-Moments for Marketing?

Video Micro-Moments: What Do They Mean for Your Dealership's Video Marketing Strategy?

Now that video consumption has gone from prime-time to all-the-time, how can car dealers capitalize on video micro-moments? Lucas Watson, VP of Global…

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Added by Ralph Paglia on November 2, 2015 at 9:30am — No Comments

Use Landing Page Optimization To Increase First Party Leads Generated for Your Dealership

Ten Tips for Lead Generation Landing Pages

 

Editor’s Note: Repost from SEM professional Jon Miller, VP of Marketing at Marketo. Marketo is a…

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Added by Ralph Paglia on April 17, 2015 at 9:30pm — 3 Comments

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 1 Comment

Social Media Marketing Tactical Checklist for Execution by Dealership Resources

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

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Added by Ralph Paglia on March 5, 2014 at 12:39am — 10 Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

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Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Sales Revenue Validated Marketing Strategy for Car Dealers

Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective

For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.

 …

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Added by Ralph Paglia on May 15, 2013 at 9:00pm — No Comments

America's #1 Suzuki Dealership to Become Subaru of Wichita

Suzuki of Wichita to Become Subaru of Wichita (from Scott Pitman, Operating Partner, Suzuki of Wichita)

March 7th, 2013 | ***FOR IMMEDIATE RELEASE***

From Scott Pitman, Operating Partner and Chief Evangelist – Suzuki of Wichita (and now Subaru of Wichita).  

The Suzuki of Wichita family is…

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Added by Ralph Paglia on March 7, 2013 at 4:27pm — 2 Comments

How To Create Your Dealership's First LinkedIn Advertising Campaign

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

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Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments

Most Car Buyers Now Select Dealership Based on Reviews

Car Shoppers Head to Review Sites for Research

Almost seven in 10 consumers said dealership reviews affected their purchase decision…

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Added by Ralph Paglia on July 26, 2012 at 2:00pm — 17 Comments

Leveraging Social Media Sponsorships for Dealership Marketing

Automotive Marketers Leverage Paid Social Media Sponsorships…



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Added by Ralph Paglia on July 13, 2012 at 8:30am — No Comments

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