Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI.…Continue
Added by Ralph Paglia on May 22, 2020 at 1:30am — No Comments
Please check out my article in the May 2012 issue of Dealer Marketing Magazine:
Optimizing Your Dealership's Marketing and Advertising Budget
Please go to …Continue
Added by Ralph Paglia on April 11, 2011 at 1:00pm — No Comments
Added by Ralph Paglia on October 11, 2008 at 8:30pm — No Comments
Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.
One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.
There seems to be a common understanding that newspapers, radio and TV don't bring customers in…Continue
Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments